Back to Work: Friday’s Social TV Must-Reads (April 5)

Roger Ebert, american film critic.
Roger Ebert, american film critic.

Roger Ebert, american film critic. (Photo credit: Wikipedia)

Social TV Daily returns today from a hiatus after technical and administrative issues. We regret the break and look forward to continuing to bring you must-read news and information about the emerging social TV industry.

Today, we bring you a look at critics picks for the upcoming weekend programming and sports, a look behind-the-scenes at CBS Final Four coverage, via USA Today, a new Twitter account for Al Jazeera, digital ad news, lots of sports and a look at the Latin Market.

Last night, American Idol was the most-buzzed show on broadcast TV while TNT’s coverage of the NBA game between the Bulls and the Nets was tops on cable, according to Trendrr.

The much-hyped premiere of Hannibal on NBC peaked at just under 3,000 mentions on Twitter, according to Topsy.com analytics, and did not make the top 10 on SocialGuide’s chart this morning.

Our top pick today is from CNN’s Ed Bark, a longtime TV critic, explaining how Twitter (and social) are fueling Jimmy Fallon, Jimmy Kimmel and Conan O’Brien. Social TV is real for these guys. Read the article.

RIP Roger Ebert.

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Critics’ Pick for Weekend TV Viewing

USA Today: ‘American Songbook,’ ACM Awards, ‘Mad Men’

Read the article http://www.usatoday.com/story/life/tv/2013/04/05/bianco-critics-corner-april-5/2052795/

Social Media

  • The New York Times Arts Blog Remembers Roger Ebert, With Notable Tweets

Read the article http://artsbeat.blogs.nytimes.com/2013/04/04/roger-ebert-death-twitter-reaction/

  • Al Jazeera set up a Twitter account (@ajam) on Thursday to go along with the Facebook account it set up in January.

Read the article http://www.theatlanticwire.com/business/2013/04/al-jazeera-america-got-its-first-anchor-and-twitter-account/63905/

  • (Release) SocialBakers Analysis of “Game of Thrones”

Read the release http://world.einnews.com/pr_news/144851099/game-of-thrones-how-the-smash-hit-performs-on-social-media

Advertising

Report: Many TV Stations to Add Online Video to Advertising Mix

Research firm Mixpo reports that 42% of stations plan to increase their online tune-in advertising budget in 2013 and about 85% of stations plan to use online video to market their shows this year.

Read the article http://www.mediapost.com/publications/article/197380/report-many-tv-stations-to-add-online-video-to-ad.html#axzz2PbGy4n2G

Sports

Michael Hiestand of USA Today TV reports on the behind-the-scenes from the weekend’s Final Four coverage on CBS.

Read the article http://www.usatoday.com/story/sports/columnist/hiestand-tv/2013/04/04/kevin-ware-cbs-turner-ncaa-mens-basketball-tournament-louisville-rick-pitino-wichita-state-michigan-syracuse/2053763/

  • CBS, Masters Team Up Again With Massive Masters Online Coverage

Paul Kapustka of the Mobile Sports Report gives a helpful overview of Masters broadcast coverage and mobile and web availabilities.

Read the article http://www.mobilesportsreport.com/2013/04/cbs-masters-team-up-again-with-massive-masters-online-coverage/

Latin Market

Univision Promotes Monica Talan

Univision has named Monica Talan executive vice president of corporate communications and PR, the Spanish-language broadcaster announced this week. Talan, who will be based in New York, reports to topper Randy Falco. She was previously senior VP in charge of corporate communications and PR.

Read the article http://variety.com/2013/biz/news/univision-ups-spokeswoman-talan-1200329642/

Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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