Big Tens TV savvy makes Maryland’s move look like a winner, analysts say – baltimoresun.com

The University of Maryland on Monday announced that it will leave the ACC and join the Big Ten Conference, a move attributed to the revenue possibilities ($24 million a year) made possible by the league’s Big Ten Network, which has an audience of 80 million homes for name-brand schools.

“TV didn’t matter in 1953,” said media economist Douglas Gomery, a professor emeritus of journalism at College Park. “In 2013, its everything.“Marylands move isnt only about making more media money. Its also joining a group of better and more prestigious schools overall — the Big Ten is a much better set of universities. But the media money is a big part of it, and at the heart of that is the Big Ten having its own TV network.”

via Big Tens TV savvy makes Marylands move look like a winner, analysts say – baltimoresun.com.

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