Technology

Nielsen to Track Online TV Viewers – WSJ.com


Nielsen is expected to announce Tuesday that it is testing a tool to measure online viewing of TV shows, the latest step in the company’s efforts to improve how it tracks digital audiences.

Broadcast and cable networks, including NBC, Fox, ABC, Univision, Discovery and A+E, have signed up for the pilot program for “Nielsen Digital Program Ratings,” which will happen over the next few months before a broader commercial rollout later this year. Read more

April 30th, 2013 Technology, TV News
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(Image from Watertown, Mass., via Fox) Last week’s tragedy in Boston had viewers going to cable, with Fox winning Friday night’s 7 p.m. hour, when news broke.
(Image from Watertown, Mass., via Fox) Last week’s tragedy in Boston had viewers going to cable, with Fox winning Friday night’s 7 p.m. hour, when news broke.

Too Many Apps? Social TV Must-Reads (April 23)


Is it app season? As we have poured through literally hundreds of news links today, we have selected almost a half dozen articles about new TV-related apps, ranging from former quarterback Joe Montana “Social Fantasy App” to a synced iPad app that lets viewers purchase what they see, already integrated with the show, ‘Scandal.’

Netflicks and Univision reported good quarters, research came out that ties Facebook to TV viewership, the upfronts and sports are among the articles we have picked for you today in our mid-day Social TV must-reads. Read more

April 23rd, 2013 Advertising, Research, Social Media, Sports, Technology, TV News
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Thursday’s Social TV Must-Reads (April 18)


Facebook is considering video ads on the timeline at $1 million each. Will that crack open TV budgets for social? Check out that story as well as the latest stories about ratings, news about upstart Aereo, Verizon’s quarterly results, Zeebox, the upfronts, content and a look at the Latin market in our daily mid-day roundup of must-read news for social TV professionals. Read more

April 18th, 2013 Advertising, Research, Social Media, Sports, Technology, TV News
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