Views aside, the pop-culture cache of all 100 YouTube channels combined scarcely adds up to a single episode of “Homeland” or one Monday Night Football game.
Now Google is cutting off funding to more than half of those channels as it steps up its efforts to transform YouTube from a low-rent home for cute cat videos into a Hollywood power player for the attention-deficit set. Read more
Following is a curation of shared tweets during two segments of the PivotCon conference Monday and Tuesday in New York City. The conference brought together social -media professionals and had a wide-ranging agenda. Here we curate tweets about social TV and digital entertainment content production. Read more
Youtube is a valuable platform for many brands, but the real kings of the video social network are independent video producers, often called Youtubers.
OpenSlate, a video advertising vendor, shared some valuable data on their research of the top 1,000 Youtube channels. Read more
On the other hand, as YouTube proved conclusively yesterday, it can now mount this stuff without breaking a sweat. Now it’s basically a plug-and-play option for any grown-up company that wants to do business with Google. Read more
More than eight million people flocked to their devices to watch the 43-year-old break the speed of sound live on Google’s YouTube site.
It is the largest number of concurrent live streams in the website’s history, Google UK confirmed to the BBC. Read more
While the digital space has had a growing presence at Mipcom in recent years, this year YouTube’s European channels launch was the talk of market, and made it abundantly clear – in case anyone needed reminding – that the TV industry is changing, and fast. Read more