ComScore Says Nielsens TV Ratings Must Die – Business Insider

“ComScore, the internet traffic measurement agency, published a white paper today in which it essentially declares war on Nielsen and its panel-based TV audience ratings in favor of a new standard of digital measurement that includes viewers on desktop, laptop, tablet and mobile screens.

 

Although Nielsen isn’t specifically named in the white paper, TV ratings is the company’s bread and butter. ComScore called Nielsen-style measurement “no longer sufficient” and “not feasible” for advertisers who want to know all their customers’ watching habits.”

via ComScore Says Nielsens TV Ratings Must Die – Business Insider.