Crimson Social TV Must-Reads (March 22)


Above, an animated GIF screen-grabbed from the telecast by a fan from the first day of the NCAA basketball tournament Thursday.

The first day of the NCAA basketball tournament captivated the country from noon until late at night, and sparked social buzz. We check out the numbers via Trendrr and SocialGuide and take a look at what the tournament goes up against this weekend.

Yesterday, we posted lots of stories you might have missed – coverage of the Samsung Smart TV launch party with a video walkthrough of the software features of this TV as well as video of Flo Rida and Kate Upton, because, just because.

Check out our tools for March Madness – a list of players to follow on Twitter as well as our compilation of some 100 NCAA expert TV guys, writers and bloggers. It’s like a second-screen supplement to watch the tournament as it continues today and through the weekend.

Also, check out the Latin Market and so much more.

So, give us a read and let us know what you think on or @socialtvdaily

Top Story

  • Next TV: It’s Not Social TV, It’s Just TV

Coverage of B&C/Multichannel News’ Next TV Summit TV panel:

“Our jobs have gotten so much harder,” said Tricia Melton, senior vice president of entertainment, marketing and branding at cable nets TBS, TNT and TMC.”It’s strategy on top of social strategy on top of social strategy.”             

Read the article, via Multichannel News

  • Next TV: Facebook Exec Gives TV ‘B+’ on Tapping Potential of Platform

In grading TV brands’ efforts using Facebook to market their shows, Howard T. Stein, head of entertainment & global partnerships at Facebook, gives the industry a “B-B+.”

Read the article

Social TV Last Night

American Idol on Fox topped broadcast social TV last night, drawing nearly 200,000 mentions while ABC’s Scandal drew 187,000 mentions. The NCAA tournament on CBS drew 111,000 mentions to come in fifth, according to Trendrr’s measurement of activity on Twitter, Facebook, GetGlue and Viggle.

On cable, March Madness mentions propelled TruTV, TNT and TBS to the top five positions. See chart on

Social TV mentions peaked at 10:00-10:14 last night, according to SocialGuide, which listed TruTV’s broadcast of the NCAA game between Davidson and Marquette as the top show with 220,000 tweets by 131,000 people, or 11 percent of the people mentioning TV. The Southern vs. Gonzaga game on TBS was second overall with 140,000 Twitter mentions.

Harvard’s upset of New Mexico drew 88,000 mentions on Twitter by 60,000 people, SocialGuide said. See chart on

Weekend TV

  • USA Today’s suggestions: Last Man Standing, Chenoweth special

Read the article

  • recommendations, by day


  • Nismo.TV: Nissan Inks YouTube Motorsport Content Deal, Includes YouTube-Branded Race Cars

With Nismo.TV, viewers go behind the scenes of Nissan’s motorsport activity to see new Nismo-branded products, while broadcasting its motorsport stories year-round.

Read the article

  • ‘Game of Thrones’ Thrives on Social Media

At the series season premiere on Thursday, series creators David Benioff and D.B. Weiss said that Twitter allows them to receive real-time feedback of what works and what doesn’t. Martin added that he believed worldwide hits like Thrones helping to break down licensing barriers around the world.

Read the article


Intel Hopes to Trump Cable TV Packages With New Set-Top Box

In a question and answer session after his speech, Free acknowledged that there could be an opportunity to drive content bundles that could be inexpensive compared to packages available now, though Eric Free, Intel Media vice president and general manager of content and services, said that wasn’t the goal.

Read the article


  • Viewing Guide for March Madness’ First Weekend

Read the article

  • Harvard Ruins 8 Million March Madness Brackets & Makes Jeremy Lin One Very Proud Alum

Late on Thursday night, Harvard notched an improbable win in the NCAA Tournament.

Read the article

Latin Market

  • Telemundo Announces Top Performances for The 2013 Billboard Latin Music Awards

The Spanish-language network Telemundo has just announced the names of the artists who will be performing at the 2013 Billboard Latin Music Awards.

Read the article

  • Charytin Returns to Hispanic TV With “Avant-Garde” Show

A fixture on Spanish-language television since the 1970s, the Dominican star has been absent from the small screen since Telefutura’s “Escandalo TV” left the airwaves in October 2011.

Read the article

  • Next TV: Fight International Piracy With More Content, Panel Says

Coverage of Hispanic panel at Thursday’s NextTV Summit in New York.

Read the article

Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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