Digital Summit ATL Day 2 #Dsum13 [View the story "Digital Summit ATL Day 2 #Dsum13" on Storify] [View the story "Digital Summit ATL Day 2 #Dsum13" on Storify] Digital Summit ATL Day 2 #Dsum13 In New York, Mo Krochmal, editor of Social TV Daily, edits the 2,518 #dsum13 hashtagged tweets shared Wednesday, the second day of the Digital Summit in Atlanta on Tuesday. Social TV Daily covers the emerging #SocialTV ecosphere. Storified by Mo Krochmal· Thu, May 16 2013 07:32:35 Never gets old. #dsum13 instagram.com/p/ZVPJynJMY1/Dirk Unkle Click through to view Twitter highlights of Tuesday, the first day of the Digital Summit in Atlanta. Click and hold to view tweet text. Introduction: In New York, Mo Krochmal, editor of Social TV Daily, edits the 2,518 #dsum13 hashtagged tweets shared Wednesday, the second day of the Digital Summit in Atlanta on Tuesday. I’m capturing #DSum13 #personalization tips on my Flipboard mag: Personalizine Enjoy! flip.it/TvdUa flip.it/DPOcPjohn davis Pinterest Only at #dsum13 instagram.com/p/ZVO34ajkaV/Jordan-Ann Schorch Think beyond your product. Get in the mindset of your audience and create pins that will #inspire. #dsum13 @mdavidfaveroCalli Ensor I think most men would LOVE #Pinterest if they stopped thinking of it as #SocialMedia for girls. #dsum13Kenzie Biggins "70% of brand engagement on Pinterest is user-generated." – @mdavidfavero #DSum13Bo Hussey @RichTucker Norwegian Cruise Line contest on Pinterest being shown as a best practice at #DSum13 (Norwegians Pin to Win)Bo Hussey Burt’s Bees = Sexy? Their Pinterest is, according to @mdavidfavero. #dsum13 #lwtweetColin David Campbell "Set goals and know the rules." @mdavidfavero on #Pinterest contest #dsum13Kenzie Biggins Check out "Contests On #Pinterest" for ideas on contests & giveaways #dsum13 @mdavidfaveroMarketable "Activate your fans, don’t just collect them like baseball cards." – Jay Baer, told by @mdavidfavero #dsum13Jennifer Silverberg Love this quote about the power of data in regards to experimentation "It’s fine to be wrong as long as you don’t stop." #dsum13Neenah Paper The advice I honed in on? Manage negative feedback and spam–don’t let it go viral on your social spaces. #DSum13Jinah On Pinterest, if you can get half of 1% of followers to repin, you can create a viral loop for the pin. @mktgwithmeaning #dsum13 #pinterestAshley Harp Slides from @mdavidfavero’s #dsum13 Pinterest presentation are up and available here: shout.lt/h0N1Shoutlet To win on pinterest focus on these 10 categories. #dsum13 pic.twitter.com/fVckFZJP2jTamay Pinterest works for 10 categories ONLY: food, fashion, fitness, home decor, babies, kids, crafts, beauty, travel, pets. #dsum13breensmith Instagram Grow your brand on Instagram #instagram #dsum13 #hgtv instagram.com/p/ZVQ5vHSIJ3/Lauren Conway 40 million photos a day are posted on Instagram with 8,500 likes per second #dsum13 #socialmediaForce Marketing 59% of Interbrands’s top 100 brands are on Instagram #lovehome @mallcolli #dsum13Jennifer Silverberg Big brands are taking a step back from automation on social media channels. Automation is evolving to automate customer learning. #dsum13Ashley Harp HGTV used #lovehome even though it didn’t include the brand name – that was intentional, made it more of a community @mallcolli #dsum13Jennifer Silverberg HGTV’s Instagram campaign naturally spanned other platforms: FB, Pinterest, and even the website was able to leverage #lovehome. #DSum13Jinah So many companies at #dsum13 have 1 person who manages twitter, 1 for FB, Instagram etc. Let’s discuss when you only have 1-2 doing it all.Gini Strobel @GinStrobe I manage all of our channels plus our web and ecommerce and now data analysis for all! #dsum13JamieSaunders "The rules on Pinterest & Instagram haven’t been written yet! They are like sandboxes" -@malcolli #DSum13Shauna Stuart Statigram is a great measurement tool for Instagram for your brand via #NextLevelstrategies session at #dsum13NicoleWillisPR Recipes tagged "fast" or "quick" get liked or repinned or clicked the most around 4pm. Makes sense for busy moms. #dsum13JamieSaunders Check out Over – Typography App for iPhone Great Tip, THANKS! #lovehome @malcolli #dsum13Jennifer Silverberg Best time to tweet for CTR…. Right now! @kimmelsCorner #dsum13 instagram.com/p/ZVSTfPydCr/Lindsey Marshall Helpful photo grids for @instagram include @dipticapp, Picstitch, @PicFrameApp and Photogrid #dsum13 #instagramForce Marketing Pro Tip: Using one picture w/ a photogrid of multiple images allows you to get photos out w/out flooding your audience’s feed! #Dsum13Shauna Stuart StumbleUpon Brands use our platform, StumbleUpon to become discovered – it is a distribution platform. @anthonynap #dsum13Jennifer Silverberg "Branded content, by any other name, is still advertising." Anthony from StumbleUpon @anthonynap #dsum13Jennifer Silverberg "No matter what you call it, it’s still advertising. Know what you’re trying to achieve" – @anthonynap #Dsum13Shauna Stuart "Be true to the platform (non-disruptive). Add value (educate, entertain, or inspire). And be true to the brand!" @anthonynap #dsum13Jennifer Silverberg Advertising The need for distribution presentation by anthonynap of @stumbleupon #dsum13 #socialmedia #atl @ GWCC instagram.com/p/ZVTeSFLQkn/Jeff Sheehan Marketing automation forces you to think about personas, intent and content before you push things out. #dsum13JamieSaunders Can you automate the process by which you identify your customer? Algorithms, weighing content, & measuring correlations help #dsum13JamieSaunders "The current mobile ad experience destroys the user experience" – @brian_wong #dsum13John W. Ellis Creative is very important in automation. Prospecting and retention require different creative. #dsum13JamieSaunders Average stumble time is 40 minutes, seeing about 30-40 pages #stumbleupon #dsum13Heather Jenkins Content Strategy 3 key things to think about when developing content strategy: increase brand loyalty, attract new customers, increase engagement #dsum13Valerie Daniel Content Strategy: it’s not about the content, it’a about the goals you want to achieve @lonistark #dsum13Robert Walker Mobile technologies are quickly closing the gaps between consumer impulses and conversion actions i.e Red Cross SMS text campaign #DSum13Parker Nowell Event marketers need to use mobile as action. Create an impulse with your experiences and convert to an action via mobile device. #dsum13Brad Epstein Brand & consumer are having conversation on social platform. Guiding out to retailer brings in an unwanted third party. @Roryfelton #dsum13Jennifer Silverberg "Medium that we have to create content is infinite now" – @lonistark of #dsum13Candace McCaffery #dsum13 pic.twitter.com/IQ6y5eYrTYAnnaStephenson Attention is scarce. Focus on capturing sustained attention. @adobe at #dsum13 pic.twitter.com/9kM2zkmgseTeresa Adobe’s @lonistark says content strategy needs to keep the ‘laziest customer’ in mind. Don’t make things complicated. #dsum13annavarela "Be the answer to a customer problem every day." @lonistark #dsum13Smith & Howard "Use a phone in one hand to put a Coke in the other" #DSUM13 quote of the day #mobilemarketingManny Ju Brands need to capitalize on demand generation from Social with more immediacy @Roryfelton #dsum13Heather Jenkins "The funnel is dead. Long live the funnel!" Solid talk on mobile by @travelingparent. #dsum13Daniel Backhaus @CocaCola has yet to create an app that has "cracked the code" of mobile app usage. #dsum13 (Mobile Usage Trends)Parker Herrin The social commerce market continues to grow #dsum13 pic.twitter.com/kTb4IIAsewHeather Jenkins Contrary to belief, #SMS usage goes up when people buy smartphones -@travelingparent #DSUM13Manny Ju Don’t forget about engagement. Start the conversation, then let others join in. #contentStrategy #Dsum13Shauna Stuart Coca-Cola attempting to leverage mobile across the entire value chain. B2B2C #DSum13Parker Nowell Blogs are not good at encouraging users to stick around, inviting novice readers, getting readers to move horizontally @fruhlinger #dsum13Robert Walker Social TV Next up @DigitalSummit_ : Social TV with @siegeljeff @ckanojia @petewillscott #dsum13Michael Erickson What will tomorrows TV offer? According to @ckanojia it will be highly personalized with a deep library (cable companies take note) #dsum13BKV Enjoying presentation by @tothevictor of @CNN on Storytelling with Smartphones #dsum13 #socialmedia yfrog.com/oehw3igjJeff Sheehan Mobile is expected to be bigger than the web in 4 years. In 2 years 81% of US consumers will have a smartphone. #mobilerevolution #DSum13Parker Nowell In just 2 years, 81 percent of all cell phone users will be yielding smartphones according to @ToTheVictor of @CNN. #dsum13Stephen Loudermilk The average age for a first cell phone? 13. Honestly I’m surprised it is that high. #dsum13Brad Epstein "Mobile has changed our lives in profound and fundamental ways." @ToTheVictor from #CNN #dsum13 – instagram.com/p/ZVbi-rEzek/JWTINSIDE Mobile is not the Web. Rank of function: SMS, mobile web, apps, video, location, 2D code @travelingparent #DSUM13tvschuck user generated content made a major impact on journalism …how can this be applied to social & small biz? @ToTheVictor #mobile #dsum13Ellen Peacock Advantages to mobile: mobility, connectivity, social, creativity, lower costs and higher quality #mobilerevolution #DSum13Parker Nowell Advantage to mobile: mobility/convenience, connectivity, social, creative, costs go down, quality goes up. @ToTheVictor @CNN #dsum13jenn smith Use editors and writers to create meta data. Don’t automate. – Joshua Fruhlinger. @fruhlinger #dsum13Scott Thompson For reporters the bureau can now be anywhere thanks to mobile. Reporters never turn off because of this accessibility. #dsum13Jackson Spalding cnn’s @tothevictor gives an outlook on mobile and journalism. #dsum13 instagram.com/p/ZVc0CRlvip/Jackson Spalding CNN Victor Hernandez at Digital Summit — Smarter Storytelling with Smartphones. #dsum13 pic.twitter.com/61yFAvE9tLStan Samples @ToTheVictor shows 1989 commercial from Radio Shack: mobile phone for "just $799" OMG! Take me back! #DSUM13Manny Ju Be imaginative in the way you reach out to people. Email is the new phone call. #exhausting. Great mobile preso from @ToTheVictor! #dsum13Jackson Spalding 70% of millennials sleep with their phone. Whew. @marketingstefan #dsum13Angela Ayers Very cool. Claudia Perlich on optimizing ads. Optimizing for clicks is significantly worse than random. #dsum13 pic.twitter.com/xMcWDqy37GApril Moore "digital advertisers must solve the fraud issues that pollute metrics" – @claudia_perlich #dsum13Candace McCaffery "Up to 50% of site visits are bots, which steals money from online ad campaigns and throws off metrics." #DSum13Sarah Zibanejadrad Soc med affect search 4 ways: 1.If viral, it’s social. 2.G+ & personal results, 3search w/in soc networks, 4.Loc search pwrd by soc.#dsum13Jennifer Silverberg "The world will become the computer. And we will become the interface." – @digitalmem #DSum13Moxie "Stop gaming algorithms & focus on brand purpose to create content, conversation & collaboration people care about." John Rich #DSum13Bo Hussey Wow! "7 years away from having 100 billion connected people & things" ~ John Rrich@Moxie #dsum13Laurina Florio 44% of digital marketers are not using any attribution method #dsum13BKV Great peek into the future of #SoLoMo from @digitalmem! Check out John’s Twitter and Google+ feeds for more great content. #DSum13Moxie 20% of desktop searches have local intent. 50% of #mobile searches have local intent. via @360i #Search #Marketing #dsum13Lauren Thomas GoogleNow (should be called Google Imminent) is searching before you do. @360i #dsum13Jennifer Silverberg Charmin’s Sit or Squat App – ID’s nearby toilets, good and bad … @360i #dsum13Jennifer Silverberg Social is everywhere – even cars are becoming mobile devices #dsum13 cc @Ford pic.twitter.com/Onm3vozW5PForce Marketing @VKW says HTML5 and JPG are best display ad formats; don’t develop for Flash #DSUM13 >more proof The #Mobile Transformation is happening nowManny Ju 3 ways ppl buy from phone ads: purchased offline (32%), purchased online via phone (30%) purchased online via comp (37%) @360i #dsum13Jennifer Silverberg Logos should always appear on the left side of the screen | @vkw #dsum13Smith & Howard Take care of the most important KPI (for local paid search): Make CERTAIN that you show up CORRECTLY in local search. @360i #dsum13Jennifer Silverberg 3/4 mobile searches trigger follow-up action (research, visit, sharing). Each search triggers 2 followup actions. @rso_consulting #dsum13Jennifer Silverberg "30% of your time should be spent on data." #digimkt #dsum13Seth Stuck Just <50% of mobile searches cause conversion. >50% of convs are in hour. 75% of mob schs cause 2 followup actions. @rso_consulting #DSum13stacywms Google prefers a responsive site for mobile – increases crawl and index efficiency #DSum13 #mobile #seoTHINK Interactive App vs Mobile Web @experimitchell #dsum13 #22sq pic.twitter.com/lE9KSqZ1lKCourtney Morton Dig that sweet How to be Black hoodie @baratunde #DSum13 pic.twitter.com/mrwQoC6Fs6Jinah Ready To Hear Baratunde Thurston!! #dsum13Mary Turner “@baratunde: This place is way too big. #dsum13 (at Georgia World Congress Center Building C) [pic] — path.com/p/QbDBj” massive…Dan Fontaine Lunchtime comic stylings of Consultant/Bouncer/Standup Comedian/Blogger/Tweeter/Instathingist/columnist @baratunde #summitunde #dsum13Jennifer Silverberg New World Assumptions: hyperconnectivity, ubiquitous creativity, fast collab., information surplus, change @baratunde #summitunde #dsum13Jennifer Silverberg "Build upon a larger story." – @baratunde #dsum13Stacy Shade Fun fact! : @baratunde shared his screen a couple times while writing #howToBeBlack! He got the audience engaged! #dsum13Shauna Stuart Digital is commoditized. Commoditized means cheap. It makes real-world meetings even more valuable. @baratunde #summitunde #dsum13Jennifer Silverberg Great marketing advice from @baratunde at #dsum13. #summitunde instagram.com/p/ZVvaPEL9vQ/Kait Payne Thanks for the recos, @baratunde! @knodes @attentive_ly, and @getlittlebird #dsum13 #summitunde #howtobeblack #whiskeyfriday @CultivatedWitCourtney Allison Getting ready for the intriguingly-named "Facebook Engagement is Killing your Strategy" session to begin @annabelleblue #dsum13Jennifer Silverberg "Engage. It’s a word I loathe more than any other. Except maybe moist and slacks." – @annabelleblue #dsum13Ashley Harp Facebook is a tactic, not a strategy -@annabelleblue #DSUM13Manny Ju 40% of the time people spend on Facebook is in the newsfeed #dsum13Heather Jenkins 65% of likes occur in the news feed. 35% of the comments are made in the news feed – that increases to 45% on mobile @annabelleblue #dsum13Jennifer Silverberg Your competition isn’t who you think it is. If you’re pepsi, it isn’t coke. Edgerank levels the playing field. @annabelleblue #dsum13Jennifer Silverberg Explicit instructions on don’t's for how to game EdgeRank… Don’t treat customers like idiots. #dsum13 pic.twitter.com/67MGp5D5MWMoxie YouTube is the world’s #2 search engine. Forbes reports 75% of execs say they watch video. Presumably not all cat videos. #dsum13annavarela B2b stat: 75% of executives watch and share video with their colleagues. @vlinksolutions #dsum13Robert Walker Videos are popular b/c as humans, we recognize & respond to facial cues and body language. #dsum13Adam Glassman three types of video 1.showcase 2. workforce 3. social #dsum13 growing need for # 2.Terry Coniglio “@mrikon1906: Video creates authority in content marketing #dsum13 #contentcuration” it’s how we categorize communications. Trust or not.Steve Riley After you determine frequency and video type, plan your video! "We’ll fix it in production" will drain your budget. #dsum13Jackson Spalding Video content needs to be playable across ALL available devices, otherwise you’re excluding huge chunks of your audience. #DSum13Parker Nowell A 47% increase in site traffic after seeing a tweet via @trishnet #DSum13 pic.twitter.com/RFY7dFgyRoliam copeland Tweets increase site traffic & influences brand consideration @trishnet #dsum13Valerie Daniel According to Neilson youtube is the Biggest cable network for 18-34 #dsum13ikonfilmworks 25% of search results from the worlds top 20 brands are links to user generated content #youtube #DSum13Parker Nowell YES! presentations will be available online after #DSum13 – find out all about how to access them ow.ly/l43UC #DSum13Digital Summit 4 things to help your video strategy today. #dsum13 pic.twitter.com/rmDRykpfx5Adam Glassman My slides from today’s #dsum13 presentation on ‘Mobile + Journalism’ – slidesha.re/16A8eEiVictor Hernandez There’s a dude at Google looking for you to use #hangoutsonair hashtag for your on-air hangouts … use it! @beckyscheel #dsum13Jennifer Silverberg Always record your brainstorms when thinking through a video script – you never know what you’ll want to come back to #videostrategy #dsum13Jackson Spalding Ways to use G+ hangouts: education, meetings, customer service, training, collaboration #dsum13 @ZooATL great example!Karissa Bursch Make your videos accessible for everyone…consider transcription #dsum13 pic.twitter.com/UwXP1DZsQyjames hammond Oxygen’s Web chat boosted TV tune-ins by 92%. @lieblink slidesha.re/101GG35 #DSum13john davis Closing thoughts about online video from @briandanin. #smartthings #dsum13 instagram.com/p/ZV887Plvp-/Jackson Spalding I think we as an industry (digital) are too preachy. Lets preach less and do more for customers – put this energy to work for them. #dsum13Kelley MitchellPrice Facebook "likes" are the website "hits" of the 21st century. @CountXero #dsum13Jennifer Silverberg "The Facebook ‘like’ is the equivalent of the baseball ‘error’". – Jeff Ferguson #dsum13 "The Great Lie of the ‘New’ Social Media Metrics"Stephanie Bolton "I’m not talking blackhat SEO – I’m not going to tell you to buy an old domain and link it to your new domain." #preach #dsum13 @iPullRankliam copeland Here are my slides from #DSum13, but they won’t tell you everything. Resources mentioned in preso on the last slide! ow.ly/l4hMOAnnalise Kaylor Twitter was born mobile – When Twitter happened, SMS was limited to 160 characters, and they needed 20 for the handle. @brentherd #dsum13Jennifer Silverberg TwitterOlympics – put cameras all over the stadiums, etc. and the cams automatically tweeted them out. Great idea! @brentherd #dsum13Jennifer Silverberg Seeing a rise of objects that tweet like the London 2012 Olympic pool view and NASCAR car cams @brentherd #dsum13Ashley Harp Twitter Stories are happening around us every day. What’s your best Twitter tale? #DSum13Moxie Twitter: the global town square. #dsum13Parker Nowell 66% of people tweet while watching tv. @brentherd, #dsum13heather friedman @Twitter #twitterlessons #dsum13 @ Georgia World Congress Center Building B instagram.com/p/ZWNcFtqz9C/Molly M. Wilkins TV viewers are skilled multi-taskers. The "Neilson Twitter TV Rating" metric will be based exclusively on Twitter data" @brentherd #dsum13Jessie Kiehm Twitter now second screen experience due to high frequency of users watching TV while tweeting ab what they’re watching. @brentherd #dsum13Bethany Taylor @brentherd- #Twitter & #TV at #dsum13 as last speaker of the conference. @CaseyKope pic.twitter.com/FaUHSikZyYevok ad agency 50% of all Superbowl commercials contained a hashtag. @brentherd #dsum13Jennifer Silverberg The article @brentherd was talking about: "NEW STUDY CONFIRMS CORRELATION BETWEEN TWITTER AND TV RATINGS" nielsen.com/us/en/newswire… #DSUM13Shauna Stuart 157% increase in Superbowl commercial hashtags in 2013. Commercials w/ hashtags saw 1.6X the engagement on Twitter. #dsum13Ashley Harp Final talk (and insta) from #dsum13. @brentherd from @twitter speaking my language. Awesome talk. instagram.com/p/ZWOjcrkeFs/Kyle Tibbs Jones #dsum13. Worth 1,000 characters great summit ending @brentherd pic.twitter.com/q6yoOy1xMTSteve Riley Farewell Digital Summit, it was real. See you next time. #dsum13 instagram.com/p/ZWYXznydGt/Lindsey Marshall Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail May 16 Tonight’s TV: “The Office” Finale Thursday Morning Reads (May 16) mo May 16th, 2013 0 comments Social Media Via:
