Friday Afternoon Reads (May 10)

Three things you should know — Social TV market report, possible legislation with privacy implications for mobile apps, and local news and social media.

Research and Markets: Global Social TV Market 2012-2016

TechNavio’s analysts forecast the Global Social TV market to grow at a CAGR of 39.6 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased adoption of social media. The Global Social TV market has also been witnessing the growth in the Gamification market. However, the difficulty in validating underlying benefits of social TV could pose a challenge to the growth of this market.

The key vendors dominating this market space are GoMiso Inc., SnappyTV, Viggle Inc., and Zeebox Ltd.

Read the release, via Wall Street Journal

Bill would put mobile app vendors on the hook for privacy

The mobile industry’s efforts to convince lawmakers that self-regulation alone is the best way to address growing concerns over privacy-invading mobile applications appears to be running into some headwind. On Thursday, Congressman Hank Johnson (D-GA) introduced new legislation that would require mobile application developers to provide clear notice to consumers and get their consent before collecting personal data from mobile devices.

Read the article, via ComputerWorld

Local TV Viewers Crazy For Social Media, Newspapers Generate More Tweets

Which media does better with social media? Seems everyone can claim some victory — with TV believing it grabs more benefits. Local broadcast TV viewers are 85 percent more likely to post photos and videos than users of all media — this is compared to radio, newspapers, broadcast and cable television.

Read the article, via MediaPost