Friday’s Social TV Must-Reads (May 3)
As we head into the weekend, here are today’s top Social TV must-reads:
- Social-TV awards provider Viggle added the National Basketball Association as a partner and will begin a program of awards and discounts during the playoffs tonight.
- JCPenny is combining social media and TV in an ‘apology’ campaign for its failed rebranding.
- Bloomberg BusinessWeek profiles Zeebox while the Fall TV season is unveiled at the Upfronts and we get a look at the numbers as TV goes onto the Internet.
- In the hardware world, Acer introduces a $169 Android-powered tablet, raising the stakes in the tablet wars. Will this move make the second-screen experience even more widespread?
- In the Latin Market, Telemundo and the Weather company have entered into a partnership.
Viggle Teams with NBA for Playoffs
NEW YORK–Viggle announced Thursday that it is teaming with the National Basketball Association (NBA) to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals.
JCPenney Begins Social Media Apology Tour This Week
In case you missed JCPenney’s new commercial, the retailer is really, really, really sorry for its admitted “mistakes” and is begging customers to come back. But the apology tour isn’t limited to the airwaves. This week JCPenney has unrolled a massive social media initiative to try to win loyalists back.
Zeebox Aims to Be the Ultimate App for TV Watching
Flipping through channels in a New York hotel room, former British Broadcasting Corp. executive Anthony Rose says he realized that “rarely do we lie on the sofa and watch TV. We always have an iPhone or iPad, and we’re always checking e-mail and Facebook.” Numbers bear that out: Eighty-five percent
The move to Internet TV, by the numbers
Households with broadband Internet access are increasingly piping Internet video to their TV sets, through a variety of devices. FORTUNE — We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet…
Upfront week marks unveiling of TV’s new fall crop
Once they premiere, maybe a dozen will actually click with viewers and win a second year. “Then how many series make it to the magic four-year mark, where they really make money? Maybe half of that,” says analyst Brad Adgate of media-buying firm Horizon Media. Extravagant? Wasteful? Maybe.
Weekend TV: ‘Happy Endings,’ ‘Amazing Race’
What’s worth watching, and what might not be, in prime time this weekend. Brad and Jane (Damon Wayans Jr. and Eliza Coupe) demonstrate their tennis victory dance. on ‘Happy Endings.’
Acer introduces $169 Android tablet
IDG News Service – Acer has placed its bet in the tablet wars on low pricing, introducing a US$169 Android tablet with a 7.9-inch screen. The Iconia A1 is full-featured, has an “accessible” price and will raise the stakes in the tablet wars, said Jim Wong, president of Acer, during a speech at a press event in New York on Friday morning.
Telemundo Media, Weather Company Create Digital Partnership
“In developing these new and engaging custom platforms with outstanding brands such as The Weather Company, Telemundo offers great entertainment for the U.S. Hispanic audience while also breaking new ground in content distribution,” said Peter Blacker, Executive Vice President of Digital and Emerging Media, Telemundo Media in a statement.
Mobile Content Providers Targeting Tech-Savvy Hispanics
Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units announced digital initiatives targeting Spanish-speaking consumers. The growth of digital video advertising has been particularly strong among the Hispanic demographic, which is younger, more mobile, and more socially connected.
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
