Good Friday Social TV Must-Reads (March 29)

Diogo Morgado of "The Bible" on History Channel

Good Friday to all of you. As we head into this holiday weekend, we are looking forward to great weekend TV with lots of NCAA Basketball — March Madness plays through the Elite Eight teams and will undoubtedly dominate social buzz, as it did on Thursday. Check out our daily roundup of the numbers.

In the ratings race, Jay Leno has been zinging the hand that feeds him and the ratings are up. Meantime, Matt Lauer goes on Twitter to apologize to a former intern while blushes at the Twitter trend he has inspired. Catch the stories we have selected just for you.

In an inspired move, Head & Shoulders plans on owning baseball strikeouts this season through a unique campaign on TV and social. Oh yes, Monday is opening day for the major leagues and new apps are rolling out for fans.

In the Latin market, looks like Univision plans on staying in Teaneck, N.J., for a while and Telemundo faces a copyright suit over a telenovela.

Take a look at these stories and more on our daily midday report of articles curated just for social TV professionals.

Tell us what you think. We are here, on and on Twitter @socialtvdaily.

Social TV Last Night

The NCAA Tournament’s first night of the Sweet 16 dominated Social TV mentions on Thursday night, with over 1 million mentions on Twitter, Facebook, GetGlue and Viggle, according to Trendrr’s morning report.

On CBS, the tournament was the No. 1 and No. 2 most-mentioned with Syracuse-Indiana game drawing 329,000 comments from nearly 107,000 people, while Marquette-Miami was the No. 2 broadcast program with almost 255,000 mentions. On TBS, Arizona vs. Ohio State was No. 1 for cable with 247,000 mentions by 60,000 people while La Salle vs. Wichita State ignited almost 221,000 mentions.

American Idol was the No. 3 broadcast program with 255,000 mentions, while SpongeBob on Nick had 151,000 mentions.

SocialGuide’s numbers for the night had CBS coverage of the Syracuse-Indiana NCAA tournament game No. 1 with 219,000 people generating 419,000 comments as the most-buzzed program of the day on Twitter. TBS coverage of Arizona-Ohio State generated 265,000 comments by 155,000 people as the No. 2 overall. Commenting peacked at 10 p.m. on a day when SocialGuide measured more than 2.3 million mentions of 1010 TV shows on Twitter by more than 1 million people.

TV Ratings

  • American Idol, 1600 Penn, Raising Hope, Wife Swap, Scandal

First look at Thursday night ratings.

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  • Jay Leno Audience Grows Amid Controversy, Fallon Dips After Timberlake Stint

The Tonight Show host, slinging barbs at NBC, sees his viewership and demo haul grow a touch during talk of his likely exit.

Read the article, via THR

Twitter TV

  • Matt Lauer Apologizes to Former ‘Today’ Intern Via Twitter

On Tuesday, Ohio-based Fox anchor/reporter Mark Zinni retweeted a follower who quoted him saying that Lauer had been “not so nice” when Zinni was “just a young kid with a bright future ahead of me.” Zinni, who interned for the show in 1997, the first year Lauer became a co-host, reiterated to another follower that his NBC boss had been “not nice” to work for.

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  • #HotJesus Twitter Trend Embarrasses ‘The Bible’ Actor Diogo Morgado

The Bible actor Diogo Morgado, who portrays Jesus in the History Channel hit TV Series, said he feels embarrassed that the Twitter hashtag #HotJesus was created after him. “It’s official. I am embarrassed,” Morgado said.

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Smartphone Users Check Facebook an Average of 14 Times a Day

(NBC News) — People with smartphones check their Facebook pages an average of 14 times each day. They scroll through news feeds while running errands, comment on friends’ posts while shopping or at the gym, post a photo of their food plate before dinner. This adds up to an average of about 32 minutes of Facebook time on their phone … every day.

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Head & Shoulders Wants to Own the Strikeout for Old Spice Scent Launch

Marketers generally try to avoid striking out and play it down when they do. But Procter & Gamble Co. wants to own the moment — all 35,000-plus times it happens in Major League Baseball this year — as part of a campaign behind Head & Shoulders with Old Spice.

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Weekend TV

Critics’ Picks: ‘Walking Dead,’ ‘Game of Thrones’

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Social Media

Marketing Lessons From Hollywood

Pretty Little Liars is a show about four girls in high school who know a secret and are hounded by a mysterious person via phone texts. Originally Warner Brothers, the studio behind the show, had a social media blackout. Tweeting was strictly forbidden on the set so no secrets were leaked. But they realized the show had a social media storyline, and a lot of viewers who were active on social networks which equaled a huge opportunity.

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  • Major League’s Opening Day Monday

Opening Day TV Schedule

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  • (RELEASE) Opening Day App Updates Available Today

Via MLB, mobile apps for opening day

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  • CBS Analyst Shocks Audience By Saying He’s There ‘To Bring The White Man’s Perspective’

CBS sports analyst Doug Gottlieb caused a bit of controversy on Thursday evening when he made an awkward joke about being the only white man on a panel of black ex-pro basketball players during the network’s NCAA tournament Sweet 16 coverage.

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Latin Market

  • Univision Expands Long-Term Office Lease in Teaneck

Univision Communications Inc. has expanded its long-term lease at Glenpointe Centre, a class A office campus in Teaneck, N.J. The media company, which serves the Hispanic demographic, will now occupy 78,000 sq. ft. at the property, which it will use as its broadcasting studios and offices.

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  • Copyright Suit Over Telenovelas to Go Forward, Judge Rules

On Wednesday, Robin Rosenbaum, a judge in the U.S. District Court for the Southern District of Florida, ruled that Venezuela’s LaTele Television CA may proceed with its copyright lawsuit against Telemundo Communications Group LLC, accusing the U.S. company of infringing copyrights to Maria Maria, a LaTele telenovela.

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