London’s #Engage2013 Checking in with SocialBakers Engage 2013 Conference in London on April 23, 2013. [<a href="//storify.com/krochmal/london-s-engage2013" target="_blank">View the story "London's #Engage2013" on Storify</a>]<br /> <h1>London’s #Engage2013</h1> <h2>The #Engage2013 conference by SocialBakers was held in London on Tuesday, April 24, 2013. Mo Krochmal of Social TV Daily in New York City curates the conference tweetstream for TV, social media and useful insights.</h2> <p>Storified by <a href=”http://storify.com/krochmal”>Mo Krochmal</a>· Wed, Apr 24 2013 12:17:06</p> <div><b>Curation Sponsor</b></div> <div>Social TV Daily | The place for real-time coverage of Social TV ecosphereIs it app season? As we have poured through literally hundreds of news links today, we have selected almost a half dozen articles about n…</div> <div><b>***</b></div> <div>#engage2013 Enon Landenberg talking of dreams. @ Hilton London Metropole instagram.com/p/Yc_rD2os4j/Mikhail Mendelevitch</div> <div><b>Click the link to view the conference agenda</b></div> <div>The Engage 2013The Engage 2013. Conference You Cannot Afford to Miss!</div> <div><b>Jan Rezab</b></div> <div>Jan Rezab on #engage2013 : content is king. You have to be a production agency.Ahmed El-Rifai</div> <div><b>Pete Blackshaw, Nestle</b></div> <div>#engage2013 Pete Blackshaw from Nestlé on live video explaining the consumer engagement monitoring newsroom pic.twitter.com/zsTQP3AiNpMohammad Ziyadah</div> <div>Open invitation to visit the Nestle DAT from Pete Blackshaw! Who’s coming with me? #engage2013Anne Smart</div> <div><b>Bruce Daisley, Twitter UK Sales Director</b></div> <div>Bruce Daisley intro is out to prove Twitter is not just a pr platform as mr sorrell suggests #twitter4brandsRichard Desforges</div> <div>“@kerushton: 50% of Twitter content is produced by 1% of users, says UK boss Bruce Daisley #shift2013” / Sorry:)antonyslumbers</div> <div>The best way brands can succeed on Twitter is by being "good" rather than "loud" – says Bruce Daisley of Twitter UK marketingmagazine.co.uk/bulletin/daily…Louie Chow</div> <div>Twitter is the chat room, the hashtag is the channel – Bruce Daisley #ahashtagaboutahashtaghana stevenson</div> <div>#engage2013 duel screen stats for Twitter/mobile/TV pic.twitter.com/G6tbITvxcFSnack Media</div> <div>40% of all tweets in the evening are TV related – we need to get out more! #Engage2013 @brucedaisleyKrista Madden</div> <div>Now TV from Sky – used Twitter’s keyword targeting to consumers talking about the Manchester derby. Got an 8% engagement rate. #engage2013StrategyEye</div> <div>@mdial you should ask the guys whether they think a TV-specific filter like Zeebox helps in that regard #engage2013 @laouffirAlex Connock</div> <div><b>YouTube</b></div> <div>KLM preview Dream Catchers- destination dashboard pulling info from partner’s APIs inc YouTube, frommers, tripadvisor etc #engage2013Ruth Clifford</div> <div>“@papadimitriou: I believe this is the talk @jeremywaite just mentioned in his speech: youtube.com/watch?v=u4ZoJK… #Engage2013”Snack Media</div> <div>The #TED talk @jeremywaite was talking about on the ‘Why, How, then What’ is here: youtube.com/watch?v=u4ZoJK… #Engage2013”Lydia Bartlett</div> <div><b>Facebook</b></div> <div>A lovely facebook data visualization from @socialbakers #engage2013 @ Hilton London Metropole instagram.com/p/YcV8BhEKAy/capitano</div> <div>60% of customer questions are now responded to by brands on Facebook. #Engage2013StrategyEye</div> <div>Do not delete #Facebook posts in time of a page crises, deal with them- once published, always published. #Engage2013Digibuzz</div> <div>"We invited our fans on a social media contest on our Facebook page, that drove +30% sales." – @kundreu (Air France KLM). #Engage2013Alexandre Jouanne</div> <div>#engage2013 @globaldawn amazing travel predictions generated from a users facebook social graph. App by #klmSnack Media</div> <div>"98,6% of fans who like a brand on Facebook never return on your page." – @jeremywaite (Adobe). #Engage2013Alexandre Jouanne</div> <div>Facebook is becoming an increasingly paid platform, is it true that you don’t need to outspend your competitors? Unconvinced #engage2013Saskia Jones</div> <div>Facebook: "3% of fans see the posts on brand pages with over 1m fans" (on average) #engage2013Hans Kullin</div> <div>"We can’t loose by trying to be relevant" #Engage2013 Breaking down the Facebook algorithm.Camilla Mary-Rose</div> <div>Closing off posts by others on Facebook pages makes edgerank go up. That’s a bullet in the heart of democracy! #Engage2013Bruno Amaral</div> <div>Starbucks now do face recognition and can automatically update where are on Facebook! #engage2013Preya</div> <div>After reviewing ‘who’ it was internally and adjusting its Facebook content Jack Daniels saw a 27000% increase in Facebook shares #engage2013FreshNetworks</div> <div>Could you travel the world relying on the kindness of Facebook contacts? See @irene_meister and @fredcolas #engage2013Socialbakers</div> <div>"Wonderful case study of human kindness, story telling & how social media helps you connect: facebook.com/weliketheworld #engage2013" #ronrNaully Nicolas</div> <div><b>LinkedIn</b></div> <div>#Mobile isn’t a strategy, it’s a channel that should already be served.But there’s discussion about #linkedin’s mobile platform #Engage2013Ceylan Parlakay</div> <div>“@mediaczar: I’ll second that: @CraigLeGrice dissing LinkedIn mobile experience at #engage2013 #feelyourpain” Sorry LinkedIn!Craig Le Grice</div> <div>Great slides here from #Engage2013. lnkd.in/bnhEQ9Nancy Kenney </div> <div><b>Mobile</b></div> <div>66% of brand engagement on twitter is mobile #engage2013N. Efstathiadis</div> <div>To understand what is the mindset of mobile users is to know that they look at the phone about 150 times a day, @BruceDaisley #Engage2013Praful Anchaliya</div> <div>Your mobile phone has more computing power than all of Nasa in 1969. @enonl #Engage2013Tom Miller</div> Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail Apr 24 Slideshow: Day 1 Adobe Summit, from London Sunny Wednesday Social TV Must-Reads (April 24) mo April 24th, 2013 0 comments Social Media Via:
