March Madness Thursday Social TV Must-Reads (March 28)

Building the NCAA Final Four Floor (Time Lapse)

March Madness returns to air tonight with the broadcast of Sweet 16 rounds on CBS and TBS and your second-screen device. The tournament, so far, has been both a ratings and social bonanza.

Last night, it was professional basketball that ignited social TV buzz as the NBA’s Chicago Bulls ended the Heat’s 27-game winning streak 101-97.

Taking at look at today’s stories, HBO’s Game of Thrones has been amping up the excitement for the season premiere on Facebook a month ahead. Is this setting a new standard?

The outlook for social TV measures great growth over the last 18 months and lots more upside ahead, according to a new report from TDG.

Check out these stories and so much more on our daily mid-day report. Click the link and tell us what you think!

Social TV Last Night

The ESPN cable broadcast of the NBA game between the Chicago Bulls and the Miami Heat generated nearly 937,000 mentions by more than 223,000 people on social media as the most-buzzed show Wednesday night.

American Idol on Fox had 279,000 mentions by 106,000 people to lead broadcast buzz. Falloff for the second spot on broadcast was dramatic, with NBC’s SVU getting 57,000 mentions, while the NHL match between the Canadiens and the Bruins had 338,000 mentions.

See the chart on

Critics’ Picks for TV Tonight

  • Robert Bianco of USA Today: ’1600 Penn,’ ‘Raising Hope’

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  • LA Times: ‘Raising Hope’ on Fox

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  • NY Times via Seattle Times:  ‘Freakshow’ on AMC

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NCAA March Madness

Schedule of Sweet 16 games.

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NAB Preview

NAB Shines Spotlight on TV Everywhere, Disruptive Media

With events like “2nd Screen Sunday” and an entire conference track dedicated to disruptive media, next month’s NAB  Show will feature a lot more than exhibits touting gear for local TV stations.

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Early Countdown for Programs Can Boost Facebook Engagement Ahead of New TV Show Series

Game of Thrones achieves a higher level of Facebook engagement in the month running up to the new season premiere by starting the countdown earlier than other TV shows.

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TDG: Social TV Use Triples in the Past 18 Months, Passes 10 Million Monthly Users

In a new report released by TDG, Social TV: Myths, Facts, and the Future, social TV use by American television viewers is forecast to grow significantly over the next seven years, driving major changes in the business landscape for television and online/Over-the-Top (OTT) video.

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TV Ratings

‘The Voice’ Boosts ‘Go On,’ Can’t Save ‘Smash’

NBC sees its strongest Tuesday in months, though it’s not enough to keep CBS from keeping its Tuesday win among adults 18-49 and total viewers.

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  • Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter, told Day 2 of SES New York that Twitter is the second screen.

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  • Chirpy Twitter Ad Report Perks Up IPO Prospects

The San Francisco microblogging company is expected to haul in $950 million in ad revenue in 2014, according to eMarketer, as the company gains traction in mobile advertising. That’s up from the firm’s September forecast of $808 million in the period.

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The New York Times’ Star Political Reporter Joins ABC News

Jeff Zeleny, the New York Times’ national political correspondent, is leaving the paper to become ABC’s senior Washington correspondent, ABC President Ben Sherwood announced in a memo to staff. He is @jeffzeleny on Twitter

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  • Johns Hopkins Lacrosse Millionaire Hits Wall Street to Find Fame

Paul Rabil is the sport’s first million-dollar man, who has 34,000 Twitter followers and more than 63,000 likes on his Facebook page. The cumulative total should be 500,000, he said..

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  • Tiger Woods Nike Ad Causes a Stir With “Winning Takes Care of Everything” Message

No sooner had Tiger Woods won the Arnold Palmer Invitational and regained the No. 1 ranking in the world than Nike celebrated the moment on Facebook and Twitter. The company that sponsors Woods proclaimed, in his own words, “Winning takes care of everything.” Social media buzzed in response.

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  • The Nation’s All A-Twitter for March Madness

Since the calendar flipped to March, there have been 19,677,291 mentions of ‘March Madness,’ which has led to more than 1.3 billion total impressions. The tournament returns to the air tonight.

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Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.


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