MarchMadness Eve Social TV Must-Reads (March 20)

One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.

In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings.

Later tonight, in New York, Samsung will launch its new smart TV platform at an event on Wall Street and we plan to be there. Join us on Twitter (@socialTVdaily) as we share what we can from the event via our iPhone.

Read on to learn about Snappy’s deal with Twitter to provide in-stream NCAA highlights in near real time as well Viggle’s first TV commercial, and Univision’s deal with DirecTV.

Click the link and tell us what you think on or Twitter.

Last Night’s TV

Dancing With the Stars led broadcast TV, and Pretty Little Liars led cable last night in social comments generated, Trendrr reported this morning.

Dancing generated 90,000 comments by 59,000 uniques while PLL generated over a 1.6 million mentions by over 618,000 people. The First Four games of the NCAA basketball tournament generated over 116,000 mentions for second place on cable.

Trendrr measures TV mentions on Twitter, Facebook, GetGlue, and Viggle. View the Trendrr chart

Top Stories

  • (RELEASE) Findings Indicate That Correlation Strengthens Over the Course of a Show’s Season

A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings, the companies said in a release issued this morning. “Twitter proved to be one of three variables — including prior year rating and advertising spend — to positively impact TV ratings in a statistically significant way,” the companies said.

Read the article

  • Meet SnappyTV, the startup behind Twitter’s March Madness video strategy

The partnership this year will allow editors at Turner to use SnappyTV’s video-editing platform to put together short, 15-second highlight videos throughout the tournament. Editors with Turner will use both human judgment and an algorithm from SnappyTV that tracks the most-discussed moments on social media to pick the best moments from the games, and less than a minute later, can send out a video with the highlight for people to view and (hopefully) retweet.

Read the article

Critics’ Picks for TV Tonight

  • With love from me to you, ‘Idol’ judges

Via USA Today

  • ‘Rip the Runway 2013′ on BET

Via LA Times,0,6106470.story

  • ‘Arrow’ on The CW

NYTimes via Seattle Times


Monday Ratings: ‘Dancing’ Down but Buoys ABC

ABC was No. 1 for adults 18-49, and total number of live viewers Monday as Dancing With the Stars premiered, down 11 percent from its last season premiere, but breaking a low streak for the network overall.



Social TV’s Viggle to Air Its First TV Commercial

The 30-second spot will run on cable TV in prime-time, late-night and afternoons starting at 4 p.m. today, Viggle CEO Greg Consiglio said, declining to describe the ad budget or identify the channels and TV shows where the commercial will appear.

Via Ad Age

Second Screen

  • Second Screen Is Not Social TV

Alan Wolk breaks down the difference between the two concepts.

‘While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that. As technology and adoption advance, every show will need to come up with its own unique spin on what constitutes valuable second-screen content.’     

Via DigiDay

  • OnMedia: Is the “Second Screen” the “First Screen” of the Future?

Coverage of the OnMedia NYC conference in New York on Tuesday. ‘Most of the panelists agreed that online video won’t displace TV any time soon, but is growing dramatically. In general, they expect much more advertising to move toward “second screen” applications over the next few years.’

Via PC magazine


ESPN’s Cunning Plan to Stream March Madness: Head to Bill Simmons’ House

Bill Simmons, the sports network’s star columnist/podcaster/broadcaster/editor, will be offering up commentary during the tournament’s first two days, live, via a YouTube link.

Simmons will host the video stream from his house, along with a cast of characters from his Grantland universe, including ESPN analyst Jalen Rose and writer Rembert Browne.

Read the article


  • Study: Devices Will Drive Social TV

Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, according to a new Gartner study.

Read the article


  • Samsung’s Smart, Social TVs Coming

The company will begin shipping TVs with a completely rethought user interface called the Smart Hub experience in the coming weeks.

Read the article

  • Roku planning second-screen tablet app

Streaming video provider Roku is currently testing a second-screen application for tablets that the company hopes to release in the “near term,” according to a company executive.

Read the article

Latin Market

Univision’s New Carriage Deal With DirecTV Includes New Channels and TV Everywhere

(RELEASE) Univision announced today a multiyear agreement with DirecTV. The agreement includes carriage of Univision’s owned-and-operated broadcast stations, as well as the network feeds for Univision and UniMás and Galavisión. Financial details were not disclosed.

Read the article

 Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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