Monday’s Social TV Must-Reads (Feb. 18)

A week to go before one of the biggest social TV events, the 85th Academy Awards on ABC next Sunday, and we are wondering: Which marketer will best react in real time to the events on the screen, because, you know, that’s the new “black” in Social TV.

Over the weekend, racecar driver and GoDaddy ad star Danica Patrick became the first woman to win the pole position for the Daytona 500, Nascar’s big season kickoff event. Twitter was impressed.

Social TV Daily joined social media stars from Nickelodeon, ABC News and Current TV on a Social TV panel at Columbia Journalism’s Social Media Weekend event, and you can catch every bit of wisdom shared on our archived live stream.

Last night, Downton Abbey aired its U.S. season finale and, well, no spoilers here, but it was jaw-dropping.

Click the link below to check out our daily news roundup of must-read articles selected for the social TV professional. We round up great TV tonight, advertising articles, awards shows, social media news, sports, the Latin market and so much more. Let us know what you think!

TV Highlights

LA Times and USA Today tab “Hawaii 5-0″ tonight with an NFL themed show, connecting with the league’s annual Pro Bowl in the 50th state.

TV for the Week

Top shows for the week ahead

‘Downton Abbey’: Dan Stevens talks ‘Downton’ parody videos and more

Dan Stevens was a virtual unknown before “Downton Abbey” premiered on PBS two years ago. But between the launch of the series and the premiere of Season 3, a lot changed for Stevens; the Cambridge grad became a heartthrob across the globe in the role of Matthew Crawley, a middle-class lawyer sucked into the gilded cage that is Downton Abbey.

Via LA Times,0,3826712.story


‘SNL’ Ratings Down With Christoph Waltz

SNL with host Waltz and musical guest Alabama Shakes averaged a 4.6/12 in the metered-market households, down 6% from last week when Justin Bieber was emcee. In the 25 markets with Local People Meters, last night’s SNL drew a 2.5/11 in adults 18-49, down 7%.

Read the article, via

Award Shows

  • Streamys: Vanilla Ice Collaborates (and Listens); Halo, Rap Battles, Burning Love Win Big

How did the ’90s music star get involved in such an event? Thank Dick Clark Productions for reviving “Ice, Ice, Baby” and “Play That Funky Music” for the YouTube generation.

Read the article, via TV Guide

  • ‘Zero Dark Thirty,’ ‘Argo’ Win Writers Guild Awards

AMC’s ”Breaking Bad” won Best Drama Series, while the FX show “Louie” won Best Comedy Series and HBO’s “Girls” won Best New Series.

Read the article

  • George Polk Awards

“Frontline” producers Martin Smith and Michael Kirk won the prize for documentary television reporting for a piece looking at the global economic crisis.

Read the article

Mindy McCready

Stars mourn country singer on Twitter

Stars have taken to Twitter to remember Mindy McCready, who was found dead Sunday in Heber Springs, Ark., at the age of 37.

Read the article


  • Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad.

Read the article

  • How Crowdsourcing a “Daily Twist” Paid Off for Nabisco

When ordinary folks sit down to think about how a product should be advertised, the marketer doesn’t only get more creative options, it gets more engaged customers.

Read the article

  • Maker’s Reverses Decision to Lower Alcohol Content, Makes Amends

After Maker’s posted its statement on Facebook, it drew 15,730 likes within just a couple hours an 2,386 comments, most of them positive.

Read the article

  • Twitter hack to hinder e-commerce service uptake

Linking credit card information to a social media site will require the latter to put in place much higher levels of security than it does today

Read the article

  • Appealing To Our Egos Worked – Over 80,000 People Bragged On Twitter About Having One Of The Most-Viewed Profiles On LinkedIn

While the number of those who clicked “share” was small in comparison to those who were emailed, it still resulted in a fairly successful Twitter campaign. And LinkedIn never had to promise users anything in return.

Read the article


Me TV: How Jinni Is Revolutionizing Search

Jinni uses a propitiatory genome that goes beyond genre and stars to sort movies and TV shows by elements like plot, style and mood.

Read the article


  • Get ready for Danica-mania, Part II

. . . It will be difficult to turn on a television or visit a social media site without hearing about Danica Patrick being the first woman to win the pole for the Daytona 500.

Read the article

  • All-Star Weekend Highlights the NBA’s International Brand Growth

Social media played a crucial role in the NBA’s international reach during this year’s All-Star festivities.  According to the NBA, more than 386 million fans worldwide will follow the NBA on social media throughout the weekend.  This number includes the NBA’s 53 million social media followers in China–a region in which the NBA has worked extensively to market its brand.

Read the article

  • Twitter Reaction to 2013 NBA All-Star Game

GIFs and tweets from the game.

Read the article

  • Record television audience of 34 million in China watched London 2012 table tennis final

Table tennis is now China’s most watched sport and is still on the rise, with the sport accumulating nearly one-billion viewers in the world’s most populous nation last year, including 34 million to watch the final of the men’s singles at London 2012, according to a report published by CMS Media Research.

Latin Market

(RELEASE) Broadband Services Market in Latin America Poised for Rapid Growth, Finds Frost & Sullivan

The development of value-added applications including IPTV, voice over Internet protocol, Web 2.0-based applications, and the availability of global as well as local content on the Internet, have changed users’ behavior. This digitalized culture has enhanced awareness on the benefits of broadband, boosting connection and bandwidth demand.

Read the release


Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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