Monday’s Social TV Must-Reads (Feb. 4)
Marketing Land on Social Media Mentions in Super Bowl Ads
Let the analysis begin, and the food-and-beverage hangovers mercifully fade on the day after one of the biggest tent-pole events in Social TV – the Super Bowl. During the game, we tracked and saved the Twitter sharings of the brightest thought leaders we know, saving the conversation from kickoff to post-game. To get a replay, just click the link http://socialtvdaily.com/our-super-bowl-second-screen-coverage-in-real-time/
We’ve got all the numbers from Facebook and Twitter, as well as the results of USA Today’s Ad Meter competition, and much more of the best coverage curated from across the web.
But, now it’s back to work. What better way to get focused than our daily noon roundup of must-reads for the Social TV industry? To get your week started, take a read and learn what’s ahead this week on TV, hear about Facebook and Hollywood, check out news from the hardware makers, and content news like Netflix big gamble with “House of Cards,” as well as news from the Latin Market.
Top Article
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out
Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about 8 percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all. YouTube and Instagram were even mentioned once each, by Hyundai and Oreo, respectively.
Read the article by Matt McGee http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420
TV Ratings
- Ravens’ Super Bowl Victory Likely Sets a Ratings Record
The Nielsen company reported the game scored a 48.1 rating and 71 share in its select measurement of big cities. That’s 1 percent over a similar measurement in last year’s game.
Read the article, via The AP http://bigstory.ap.org/article/ravens-super-bowl-win-sets-likely-ratings-record
- Nielsen scrubs blackout from Super Bowl ratings
Though Nielsen has scrubbed the blackout from its books, the dead time could still impact the game’s overall ratings — coming as it did shortly after Beyonce’s halftime show, when it looked like the game would be a blowout Ravens win. This is important to CBS and to the NFL what with advertisers paying nearly $4 million for a 30-second ad in the game — a Super Bowl record.
Social Ratings
- Trendrr measured 52.5M mentions for Super Bowl XLVII on CBS during the day yesterday, and 481,725 mentions for Puppy Bowl.
- The Super Bowl generated 27.9 million tweets by 5.6M uniques as the top program last night, with a 94 share of the conversation, according to Social Guide. Puppy Bowl was No. 2 with 235,000 tweets.
- Super Bowl XLVII set a new All-Time Record in social TV with 30.6M social media comments. Twitter accounted for 27.7M, public Facebook accounted for 2.8M, and GetGlue checkins added another 108K, via Bluefin Labs.
TV Highlights
This week: ‘American Idol’ goes Hollywood; ‘Smash,’ ‘Touch’ return; Justin Bieber hosts ‘SNL’
The week’s most-watched series are likely to be “NCIS” and “The Big Bang Theory,” both on CBS. The “NCIS” team uses a hacker to hunt a cyber-terrorist at 8 p.m. Tuesday. A fight with Sheldon prompts Leonard to move in with Penny at 8 p.m. Thursday. But in the February sweeps, there are many highlights.
Read the article, http://www.orlandosentinel.com/entertainment/tv/os-american-idol-justin-bieber-smash-touch-20130204,0,7558240.story
Advertising
Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?
For this year’s Super Bowl, Mekanism was handed one of the biggest responsibilities of the night: creating the Pepsi ad that immediately preceded Beyonce’s halftime extravaganza, itself sponsored by Pepsi. The assignment, probably the biggest and most complicated Mekanism ever took on, involved narrowing down 100,000 user-generated photos to the 300 that were eventually included in the 30-second spot.
Read the article, http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/
Social Media
- Jokesters, advertisers pounce on Super Bowl power outage
From Twitter to Facebook, from Tumblr to Flickr, it seemed just about everywhere in the social media-sphere somebody had something to say — sometimes funny, sometimes not so much — about what became known online as “the blackout bowl.”
Read the article http://www.cnn.com/2013/02/04/us/us-super-bowl-outage/index.html
- Facebook’s Kay Madati On Getting Hollywood To Buy Into Zuck’s Plan
Facebook’s Hollywood liason Kay Madati, in an interview with Paresh Dave to discuss the evolving relationship with the entertainment industry.
On the Facebook-and-TV-conversation:
“What we need to do is surface private data in an aggregated form — in a non-user identified form — so outside, people get a sense of what’s going on.”
Read the article, http://www.neontommy.com/news/2013/02/facebooks-kay-madati-facebooks-magical-marketing-powers
Hardware Makers
- Panasonic Jumps Most in 38 Years on Surprise Profit
Panasonic Corp. (6752), Japan’s biggest television-maker after Sony Corp. (6758), rose the most in more than 38 years in Tokyo trading after posting an unexpected profit because of a weaker yen, asset sales and job cuts.
Read the Bloomberg article, vis Business Week http://www.businessweek.com/news/2013-02-03/panasonic-jumps-most-in-14-years-on-surprise-profit-tokyo-mover
- Samsung invests in Wacom digitizers and pens
Samsung Electronics has invested in Wacom by buying 5 percent of the digitizer company. Wacom sells its own digitizing tablets and makes digitizers and electronic pens for the industry at large. It has long been the maker of pen/digitizer technology used in Tablet PCs.
Read the article, http://www.zdnet.com/samsung-invests-in-wacom-digitizers-and-pens-7000010771/
Content
- Netflix’s big gamble with ‘House of Cards’
Netflix began making its entire original online-TV series, “House of Cards,” starring Kevin Spacey, available Friday to its 33 million streaming subscribers worldwide.
Bloomberg via SFGate, http://www.sfgate.com/technology/article/Netflix-s-big-gamble-with-House-of-Cards-4247557.php
- Hulu Tops All Other Free Streaming TV Providers
Hulu dominated all other free streaming TV providers, accounting for 43 percent of total streams during 2012, according to research from the NPD Group.
Read the article, http://www.pcmag.com/article2/0,2817,2415058,00.asp
People
Steve Capus to step down as president of NBC News after eight years
After nearly eight years as president of NBC News, during which its nightly newscast remained the top-rated of the big three networks, Steve Capus announced Friday that he will be stepping down.
Read the article http://www.guardian.co.uk/media/2013/feb/01/steve-capus-president-nbc-news
Latin Market
Super Bowl Highlights NFL’s Global Ambitions… and Challenges
Watching NFL games in Latin America, including the Super Bowl, is still a challenge to overcome, a Steeler fan writes for SB Nation.
Read the article http://www.behindthesteelcurtai
Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.
