Morning Report (May 10)


Three things you should know today — Softbank/Dish; Sports TV and millennials; and Fox Sports 1:

SoftBank CEO Says Dish’s Sprint Bid Is Full of ‘Wishful’ Numbers

SoftBank Chief Executive Officer Masayoshi Son renewed his attacks on Dish Network Corp., his rival suitor for Sprint Nextel Corp., saying the satellite company would be a poor match for a wireless carrier. “It doesn’t help to bring a football player to a baseball team,” Son said in an interview.

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Half of Viewers Have Interest in Global Sports TV: Magid Study

Global sports have broad appeal to a diverse swath of U.S. TV viewers, especially among young adults, according to a study by Frank N. Magid Associates. Magid’s research, based on a survey of 2,800 U.S. consumers ages 18 to 70, found that almost five out of 10 have interest in global sports TV, with millennials 18 to 34, over-indexing at 60 percent.

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Fox Announces Opening Day Program Schedule For Fox Sports 1

The network has announced its schedule of programs for the opening day of the new network. The day is dominated by NASCAR and UFC programming. It ends with the first edition of the Fox Sports Live highlight show.

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