NBC’s Sunday Night Football Expands Social Media Presence

Blog post on Sunday Night Football’s use of social media.

The centerpiece of the social experience will be its Facebook page, Facebook.com/SNFonNBC that will serve as an aggregation site for all of its various properties including NBCSports.com, ProFootballTalk.Com and RotoWorld.com as well as the Twitter feed and the Instagram postings.

 

I think this is one of the best uses of social media by a broadcaster and shows that as the broadcasters, at least this one, are getting a grasp on the fact that fans view events and gather information about them with a greater variety of media tools than ever before and that reaching them all takes a more concentrated effort.

NBC’s Sunday Night Football Expands Social Media Presence.