Nielsen to Track Online TV Viewers – WSJ.com

Nielsen is expected to announce Tuesday that it is testing a tool to measure online viewing of TV shows, the latest step in the company’s efforts to improve how it tracks digital audiences.

Broadcast and cable networks, including NBC, Fox, ABC, Univision, Discovery and A+E, have signed up for the pilot program for “Nielsen Digital Program Ratings,” which will happen over the next few months before a broader commercial rollout later this year.

The TV networks will use the program primarily to track viewership of programs on their own websites. NBC, for example, will allow Nielsen to gather usage data for some shows that it streams on NBC.com.

The networks can then compare their internal viewership data with Nielsen’s to gain comfort with the new ratings system before it is established more broadly.

via Nielsen to Track Online TV Viewers – WSJ.com.

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