Programmers follow TV ratings trends. And this weekend shows why you might see more marquee college football — and perhaps events across the sports spectrum — moving to Saturday nights.
It’s supposed to be TV’s least-watched night. When ABC aired four Saturday primetime games in 2005, it was just a little experiment to see if football could draw a few eyeballs in a TV dead zone.
Now, Saturday nights are being transformed. Consider that CBS’ primetime Alabama-LSU drew a 7 overnight — translating to 7% of households in the 56 urban markets measured for overnights — which is the highest college football game rating this year.