Skyfall is the first social media Bond movie – Livemint

In a sense, Skyfall is the first Bond movie for the social media era. This is reflected in the portrayal of the character Q played by Ben Wishaw who is a young computer hacker in the movie. He tells Bond, “I can do more damage on my laptop in my pyjamas than you can do in a year in the field.”

In fact, Wishaw compares himself to Facebook founder Mark Zuckerberg. “I think the writers did a brilliant job of finding this Mark Zuckerberg, computer hacker, genius person who feels sort of familiar to us now in our culture. That’s where so much of our lives happen now, on the internet and cyberspace,” he says in a Digital Spy report.

Over the last one month Skyfall has generated over 1.5 million mentions. According to Cision, a social media analytics company, the mentions saw a surge on three occasions. First, on 5 October when singer Adele released the official song for Skyfall, which was also the global James Bond day. Second, on 23 October the night of the royal premier. And lastly on 26 October when the movie opened in the UK.

A lot of brands are piggy backing on the movie for promotions either through tie-ups, product placement or digital campaigns. Brands like Omega Watches, Tom Ford, Aston Martin, Visit Britain, Coca Cola, Heinken, Sony Electronics and many other are part of the movie. So, it is very obvious that some of the best digital campaigns have come from these brands.

via Skyfall is the first social media Bond movie – Livemint.