Social media savvy make talent more valuable: Stars’ online followers harnessed for films’ marketing push – chicagotribune.com

As of this writing, my Klout score is 62. Not terrible, but nothing to write the folks back in Minnesota about. With any luck, my debut here as a Variety film columnist will goose that number. So what’s yours? WHAT? You don’t know? Listen, if you’re talent working in Hollywood — or trying to be — make this a priority. Because your potential employers are.

via Social media savvy make talent more valuable: Stars’ online followers harnessed for films’ marketing push – chicagotribune.com.

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