Social TV: Never.no Unveils” Sync” to Allow Multiscreen Interactive Advertising | Social TV Apps – The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV

(PRESS RELEASE)

never.no today announced Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens. One of the  first toolkits of its kind, Sync enables broadcasters and advertisers to realize the potential of the second screen for expanding an ad’s reach and power, opening the door for creative new ways to use advertising and giving broadcasters a concrete, measurable way to monetize their investment in social TV.

via Social TV: Never.no Unveils” Sync” to Allow Multiscreen Interactive Advertising.