Wednesday’s Social TV Must-Reads (April 17)
As the nation recovered from Monday’s horror in Boston, the teen series “Awkward,” ruled social-TV mentions while sports dominated cable commenting and “The Voice” and “Dancing with the Stars” were tops on broadcast last night.
Tonight, critics are saying we should watch “Suburgatory” on ABC. What else to watch? Check here.
One of the digital advertising industry’s biggest conferences of the year is Ad Age Digital, going on in New York yesterday and today. You can see what attendees are saying on our Storify article, right here.
Taking a look at must-read news, we’ve selected these and more for our mid-day roundup:
- Twitter is making waves by adding video to its promoted tweets. We’ve already seen Snappy TV’s video highlights in tweets during the NCAA Tournament, but this is Twitter taking another step to monetizing its service.
- RATINGS: On Monday night, cable viewership surged in the aftermath of the Boston Marathon bombing while Syfy original program “Defiance” attracted 2.7 million viewers on a night when the country was concerned about a terrorist attack in one of the US’s biggest cities. (See our coverage 4.15.13 Boston)
- Check out the most viral video awards from Ad Age, research reports on second-screen video and tablets, the rise of the second-screen apps, from Streaming Media magazine, and news about Dish making an overture to Sprint, Google on global connectivity, TV viewing habits, sports news as well as our daily look at the Latin Market.
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Twitter’s next move in monetisation? Video ads in promoted tweets | memeburn
It’s no secret that Twitter is looking into new ways to monetise its (free) service – in 2011, it rolled out promoted posts, and since then it has been experimenting with everything from potential income from shopping deals to the mysterious upcoming music app.
TV Ratings: Viewership Surges During Cable News Coverage of Boston Marathon Bombing
Cable news’ wall-to-wall coverage of Monday’s bombing at the Boston Marathon drove viewership to highs not seen since February’s State of the Union address. Viewership peaked during primetime, with Fox News Channel (3.9 million), CNN (2.75 million) and MSNBC (1.25 million) pulling in an cumulative average of 7.9 million viewers between 8 and 11 p.m.
TV Ratings: Syfy’s Pricey ‘Defiance’ Gives Network Best Demo Premiere Since 2006
Syfy’s biggest original launch in years, Defiance, premiered on Monday night — and brought in solid 2.7 million viewers in its first outing. That marks the network’s best showing in total viewers since the 2009 opener of top-rated original Warehouse 13. Among adults 18-49, the two-hour premiere fared even better.
Samsung, Wieden & Kennedy Rule Ad Age’s 2013 Viral Video Awards | Special: Digital Conference – Advertising Age
Ad Age’s fourth annual Viral Video Awards honors the branded content that people choose to watch. This year we had a strong pack led by video marketer of the year, Samsung, which established itself last year as a best-in-class tech marketer, and agency of the year, Wieden & Kennedy Portland, which landed more different brands on the Viral Chart more times than any other agency.
Parks Associates: Smartphones and Tablets Taking Over the Second-Screen Video Experience – WSJ.com
Parks Associates: Smartphones and Tablets Taking Over the Second-Screen Video Experience 22% of U.S. Broadband Consumers Checking or Updating Their Social Network on a Smartphone or Tablet While Watching TV DALLAS, TX–(Marketwired – Apr 17, 2013) – A new whitepaper from Parks Associates shows smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S.
TVs need better second screen interface, says Google exec
Second screen interfaces on connected TVs should mimic what users are getting on their smartphones, George Panayotopoulos, Google’s ( Nasdaq: GOOG) industry manager for entertainment sales, said at the PEVE Entertainment conference in London.
The Rise of the Second Screen: Zeebox, GetGlue, Viggle, and More – Streaming Media Magazine
Streaming Media Magazine April/May 2013 Subscribe The Rise of the Second Screen: Zeebox, GetGlue, Viggle, and More Are companion apps the wave of the future or a passing fad? Here are the best tablet and smartphone apps for staying engaged while watching TV.
Dish Offers to Buy Sprint, Joining Phone to TV Service
Smartphones, tablets and computers all pull data from the Internet, but people still pay two different bills: the high-speed connection they get at home and the wireless connection they get outside. Dish Network, the pay-TV operator, wants to bridge that gap.
Google boss: Entire world will be online by 2020
Editor’s note: Doug Gross covers consumer technology and the Web for CNN.com. Follow him on Twitter, and add him to your Circles on Google+. (CNN) — Everybody in the world will be on the Internet within seven years. That’s what Google Executive Chairman Eric Schmidt said this weekend in public comments that inspired everything from excitement to incredulity.
Half of Americans “Binge View” TV Shows
Binge viewing most often happens on a TV: among binge viewers, 73% said they most often find themselves binge viewing on a TV set, compared to 22% on a laptop (16%) or desktop (6%), 3% on a tablet, and 2% on a smartphone.
NBC Sports Live Extra Joins Verizon’s TV Everywhere Site | Cable Television News | Broadcast Syndication | Programming | Multichannel.com
The launch follows last month’s intro of NBCUniversal’s Golf Channel, E!, Style and Sprout on Verizon’s TV Everywhere website. Before that, My Verizon teed up access to 11 other networks in the NBCU stable (Bravo, USA, Oxygen, MSNBC, CNBC, NBC News, NBC, Syfy, mun2, Telemundo and Cozi TV) under a program carriage deal signed last fall.
Lakers’ Star-Crossed Season Shows Risks of TV Sports Deals
Last Friday afternoon, David Rone – president of sports, news & local programming for Time Warner Cable – spoke at the PULSE conference at UCLA’s Anderson school, discussing (among other things) the company’s massive investment in the Los Angeles Lakers.
Pat Summerall, Star With N.F.L. Giants and on TV, Dies at 82
Pat Summerall, the Giants’ outstanding place-kicker who went on to team with John Madden for 21 seasons in network television’s most prominent N.F.L. broadcast twosome, died on Tuesday in Dallas. He was 82.
Univision CEO sees expansion ahead for network
Univision CEO and President Randy Falco talked about the past and future of television at USA TODAY’s CEO Forum at the University of Miami. Univision CEO Randy Falco at the USA TODAY CEO Forum, University of Miami. (Photo: Eliot J. Schechter, Special for USA TODAY) MIAMI – Univision is eyeing a landmark year.
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
