Sports Quick Reads
Sports are huge in the social TV world. We look through many links on a daily basis and share the best with you. Here are some recent stories on sports of interest to the Social TV community. Click the link to read and tweet us @socialtvdaily on Twitter:
NFL and NBA Teams Reveal Their Social Media Secrets (Content marketing)
- Create Content No One Else Is Making;
- Balance Quantity with Quality (Not Quality over Quantity);
- Don’t Use One Voice – Use Many;
- and Sharing beats Stalking.
http://www.heraldonline.com/2012/11/13/4409965/nfl-and-nba-teams-reveal-their.html
Gordon fined $100K, docked 25 points by NASCAR
Brad Keselowski, a contender for the NASCAR driving championship, was fined $25,000 and placed on probation for having an electronic device inside the car — the phone he used to tweet during a red flag period caused Sunday by four-time champion Jeff Gordon intentionally wrecking Clint Bowyer during a race at Phoenix International Raceway..
HapYak gets $850K for social startup
By Kyle Alspach, Boston Business Journal
Waltham’s HapYak, a startup aiming to make video more social by enabling users to create written commentary and freehand drawings on top of videos, said Friday it’s raised an $850,000 seed round led by Waltham venture capital firm Kepha Partners.
HapYak allows users to do what has long been done on TV — such as in the written commentary on VH1′s “Pop Up Video” and the telestrator sketches on NFL replays by commentators such as John Madden, said HapYak co-founder Kyle Morton.
http://www.masshightech.com/stories/2012/11/05/daily45-HapYak-gets-850K-for-social-startup.html
NFL: Trindon Holliday TD for Denver Broncos a mistake
The NFL has admitted errors in two high-profile controversies from Week 10 action. In this day of social media and endlessly available highlights, the NFL has laudably decided to be transparent.
College students partner with CO.LAB to launch app business
Two Southern Adventist University international business majors were looking to solve a problem for people of their generation, so they created an application to simplify and aggregate social media.
They connected with leaders of The Company Lab and are turning their product, Spottlife, into a business.
Spottlife co-founder Brandon Mihai and his business partner, Scott Gammenthaler, both 21, partnered with Stone Soup Technology to create a system that analyzes status updates and photos from Facebook, Google+, Twitter and Instagram and then categorizes and personalizes them.
http://www.nooga.com/158364/college-students-partner-with-colab-to-launch-app-business/
Clemson’s Daniel Rodriguez, The Best College Football Walk-On Story Since “Rudy”
Imagine for a second that Daniel “Rudy” Ruettiger’s of Notre Dame cut his underdog canines on the battlefields of Afghanistan and Iraq instead of the steel mills outside Chicago, and used social media as a way to finally make the Irish’s roster. Also, toss in PTSD, witnessing your best friend’s being blown to bits in combat and a Purple Heart and Bronze Star, and you’ve got the best walk-on story since Rudy’s. ESPN’s College Gameday spotlighted Daniel Rodriguez’s traumatic journey to Clemson’s roster on Saturday in honor of Veteran’s Day. It’s a worthwhile piece to glimpse, even if ESPN’s proverbial black cloud of doom, Tom Rinaldi, covered it.
http://smokingsection.uproxx.com/TSS/2012/11/clemson-daniel-rodriguez-college-gameday#ixzz2C70NLgh0
Melissa Stark back with NFLN; ‘Devastated’ Bradshaw speaks out
By Richard Deitsch
The best sports tidbits. Period. Via Sports Illustrated
(Case Study) Land Rover drives male awareness via narrative commercial
“The essence of a good television strategy is to be new and different,” said Al Ries, chairman of Ries & Ries, Roswell, GA. “Making a commercial more like a film than an advertisement is a good strategy.
http://www.luxurydaily.com/land-rover-drives-male-awareness-for-2013-evoque-via-narrative-tv-spot/
NCAA Basketball Openers Reduced to Shipwrecked Boring Boat Shows
Due to condensation, the Carrier Classic featuring Ohio State and Marquette, was called before tip-off. The Georgetown Hoyas and Florida Gators completed a half before their game in the Navy-Marine Corps Classic, was called.
Samantha Steele took unlikely path to replacing Erin Andrews at ESPN
HOLLYWOOD — Her ball cap pulled low, Samantha Steele stepped out of the conference room at a beach side hotel Thursday afternoon. Arriving in South Florida late the previous night, ESPN’s rising star was running a fever and her suitcase was packed for winter. By 7:30 that evening, Steele went live from the Sun Life Stadium sidelines as Miami beat Virginia Tech.
