Spring Day Social TV Must-Reads (March 21)


Spring has come to New York but there is still a forecast of snow for the day as much of the country prepares for the start of March Madness, the NCAA national basketball championships.

We’ve been busy on Social TV Daily. Click over and read the announcement of the first Sports Social TV Awards on May 29 in Los Angeles. Check out the social TV apps that have March Madness programs going [Social TV Apps for March Madness], and our story on social tournament brackets [Bracketing March Madness for Social Sharing]. Also, see our photo gallery [Samsung Smart TV Rollout with Flo Rida, Kate Upton, Eli Manning] from last night’s Samsung Smart TV Launch Party on Wall Street.

In today’s midday Must-Reads, check out how the amazing Pretty Little Liars eclipsed 1 million airtime tweets for its season finale while Duck Dynasty ruled the night in social buzz last night.

What to watch tonight? The NCAA tournament, of course, but there are options, too, just check out what the critics recommend.

Lots of research reported, including Coke talking about the effectiveness of its social marketing, ratings, MIT’s Technology Review on Twitter and ratings, as well as much more, including news from the Latin market.

So, click the link and tell us what you think. We are @socialTVdaily on Twitter and at Facebook.com/socialtvdaily.

Top Story

‘Pretty Little Liars’ 1st TV Series to Amass Over 1 Million Total Airtime Tweets

Impressively, the fiery season finale became the #1 “most social” series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accounting for one-third of all Twitter activity in the hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).

Read the article, http://www.thefutoncritic.com/ratings/2013/03/20/abc-familys-pretty-little-liars-season-3-finale-becomes-1st-series-in-tv-history-to-amass-over-1-million-total-airtime-tweets-146515/20130320abcfamily01/

Social TV Last Night

Duck Dynasty on cable’s A&E drew the biggest crowd of social mentioners from last night’s TV schedule, with 156,000 people sharing 179,613 comments on the reality show. Fox’s ‘American Idol’ topped the broadcast schedule with 137,000 people generating 266,000 comments across Facebook, Twitter, GetGlue and Viggle, as measured by Trendrr. ESPN’s NBA game between the Nets and the Mavericks drew 162,000 mentions and the NCAA First Four play-in games on TruTV drew 101,000 mentions.

See the Trendrr chart http://trendrr.tv/

Critics Picks for TV Tonight

The NCAA tournament opens tonight and CBS goes wall-to-wall with coverage, pre-empting some of TV top shows. But, never fear, there are choices. Here’s our daily look at what the critics in DC, New York and LA are picking.

  • USA Today goes with: ‘Vampire Diaries,’ ‘Scandal,’ ‘Archer’

Read the article http://www.usatoday.com/story/life/tv/2013/03/21/bianco-critics-corner-march-21/2002635/

  • LA Times goes with: ‘Community’ on NBC

Read the article http://www.latimes.com/entertainment/tv/showtracker/la-et-st-thursdays-tv-highlights-community-on-nbc-20130320,0,2403033.story

  • NY Times (via Seattle Times) goes with: “Freakshow” on AMC, “The Vampire Diaries” on CW and “Glee” on Fox

Read the article http://seattletimes.com/html/television/2020604989_tvpicks21xml.html?prmid=head_main

TV Ratings

  • Tuesday: ABC’s ‘Splash’ Gets Promising Start, ‘New Normal’ Hits New Low

Though NCIS (3.1 adults) started the night down four tenths of a point on CBS, the Tuesday lineup gave the network a win with adults 18-49 (2.5 rating) and total viewers (14.98 million).

Read the article, via THR http://www.hollywoodreporter.com/live-feed/tv-ratings-abcs-splash-gets-429992

  • Wednesday: ‘American Idol,’ ‘CSI’ top Wednesday ratings

The songs of John Lennon and Paul McCartney helped put “American Idol” at the top of Wednesday’s ratings charts.

Read the article http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2013/03/american-idol-csi-top-wednesday-ratings.html

Twitter and Ratings

  • The Elusive Power of Tweets

The bottom line is this: they [Nielsen and SocialGuide] can’t say conclusively that Twitter activity causes changes in TV ratings.  They do, however, see a statistically significant correlation.

Read the article, via MIT Technology Review http://www.technologyreview.com/view/512756/the-elusive-power-of-tweets/

  • What’s Social Buzz Worth? Twitter & Coke Weigh In

Coke said social conversation does not drive short-term sales, and that the quantity of buzz has no impact on its results, a finding which Facebook supports. Facebook said instead of focusing on the quantity of buzz, brands should focus on their reach — citing a study of 60 plus campaigns, which found that those focused on reaching more people rather than driving more conversation generated a 70 percent higher return on investment.

Read the article http://www.cnbc.com/id/100574228


  • 41% of Taped TV Programs Are Never Watched in U.S. Households

A new study found that DVRing a program frequently doesn’t help its final ratings. In the United States, 41% of the content taped is never viewed. The study was conducted by Motorola Mobility.

Read the article http://www.cinemablend.com/television/41-Taped-TV-Programs-Never-Watched-U-Households-53854.html

  • TV Viewers Becoming More Distracted as Internet Makes Inroads: Study

Traditional TV programmers should feel uneasy about some of the findings out today from consulting firm Deloitte’s seventh annual State Of The Media Democracy study.  Only 64% of U.S. consumers ranked TV watching as one of their three favorite media activities, down from 69% in 2011 and 71% in 2010, the firm found in a November online survey of 2,129 people.

Read the article http://www.deadline.com/2013/03/deloitte-study-tv-viewing-internet-distracted/

Latin Market

Samsung Bows Fox, Univision Apps With Internet TV Refresh

Samsung Electronics America this spring will light up Fox and Univision video apps on its Smart TVs, as it also begins shipping its 2013 line of Internet-enabled sets with a revamped interface that includes — for the first time — content recommendations.

Read the article http://www.multichannel.com/ott/samsung-bows-fox-univision-apps-internet-tv-refresh/142306

Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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