Thursday Reads at Noon

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Every day, we pour through pages and pages of search, looking for news that will help social TV professionals. Rather than just share a few, we put together a roundup of fresh news you may have missed. Do you like this? Click the link read more, and tells us what you think on Twitter where we are @socialtvdaily!

NBC’s Vivian Schiller: social media has made live TV essential again

Via The Verge, by Nilay Patel

Q&A with Vivian Schiller, chief digital officer for NBC News.

[Quotable on how to manage the many editorial components of the organization}:

We’ve got a lot of people who are very dedicated to what they do, and are constantly looking around corners into the future. We’re trying to stay a step ahead so we can make sure we’re there for the audience on whatever platform they want us on.

That’s why we were one of the first movers on Xbox and one of the first movers to create our own Windows 8 app. We don’t know what’s going to become dominant and what will fade away. Anybody that tries to predict it is going to be wrong at least part of the time. Our job is to create NBC content in the way that people expect it — the audience will tell us what they want.

The Verge series on The Future of Television http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

Read the article: http://www.theverge.com/2012/11/14/3643722/vivian-schiller-social-media-live-tv-essential-again

Dijit's Jeremy Toeman talks NextGuide and Social TV

Via Forbes

Article links to an audio interview by Forbes contributor Michael Wolf with Jeremy Toeman, CEO of Dijit

Read the article: http://www.forbes.com/sites/michaelwolf/2012/11/14/dijits-jeremy-toeman-talks-nextguide-and-social-tv/

Facebook Has A Business Model Problem

Via Readwrite.com

Facebook’s reach throttle has brands angry, but it also shows the company has a business-model problem, writes Dan Lyons:

Google+ doesn't have anywhere near the 1 billion members that Facebook claims. But it is growing quickly, with 400 million members and 100 million monthly active users.

I imagine a lot of brands that are feeling burned by Facebook are having some very deep and thoughtful conversations with Google these days. They’re all advertising on Google already, of course. But I’m sure Google sees this as a way to grab a bigger piece of their ad budgets.

Read the articlehttp://readwrite.com/2012/11/14/facebook-has-a-business-model-problem

Nintendo’s New Console Will Change How You Watch Television

Via Slate, Chris Baker writes about the new console that will roll out on Sunday, focusing on the Wii U GamePad, which combines the buttons and motion sensors of the original Wiimote with an iPad-like touch screen equipped with a microphone and a camera.

“The Wii U will revolutionize the way we watch television,” he writes.

Read the article:  http://www.slate.com/articles/technology/technology/2012/11/nintendo_wii_u_the_new_console_may_not_transform_gaming_but_it_will_revolutionize.html

OTT market to hit $37bn

Via C21Media.net

The over-the-top (OTT) video market, driven by the likes of Netflix and YouTube, will be worth more than US$37bn globally in 2017, according to new research.

A study by Informa Telecoms & Media claims that as the OTT market matures, advertising will be a larger revenue generator than subscriptions. However, in 2017, OTT revenue from ads and subscription will still account for only 10% of overall video revenue, including linear TV.

Read the articlehttp://www.c21media.net/archives/93213

Tech Insurgents 2012: Rick Webb

On Tumblr’s adoption of “native ads” and its growth

“Tumblr’s insistence that advertisers go native and use the same tools as users—eschewing invasive behavioral advertising or geotargeting—has helped attract big clients like Adidas. Consumer packaged goods and automobile companies are also coming onboard, making Tumblr suddenly feel up to the size of its $800 valuation.”

Read the articlehttp://betabeat.com/2012/11/tech-insurgents-2012-rick-webb-tumblr-advertising/

 The Original Social Networker? Your Insurance Agent

By Clara Shih, via Ad Age

[When Clara Shih writes, we read.] In this post, Clara Shih shares what the insurance industry is doing right in selling

For an industry completely dependent on selling a product that you can’t hear, see, smell, taste or touch, this is nothing short of impressive. And it significantly affects social-media strategies. 

Having a recognizable character or theme allows the company to create a social-media asset for their character (e.g., the Facebook Page for Mayhem) and ability for consumers to “like,” providing yet another entry point into the News Feed. These pages do a great deal to increase engagement for the brand and drive sales.

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/

(Press Release) INXPO announces Social Business TV Platform

SBTV is a ready-made multi-channel TV network utilizing INXPO’s webcasting technology integrating with Salesforce Chatter, Facebook, Jive, LinkedIn, Twitter, and Yammer in the viewing screen.

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/ http://www.sacbee.com/2012/11/14/4985577/inxpo-ushers-in-new-era-of-social.html

BrizzTV to launch social media solution for live TV

BrizzTV, of Bangalore, India, will launch a technology, called SocialTV, that will enable viewers to update social media accounts on a TV while watching.

SocialTV will allow viewers to choose between a small overlay of social media features or a full screen app, where they can view the TV in a smaller screen and continue interacting online, connecting to Facebook and Twitter.

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/ http://www.rapidtvnews.com/index.php/25007/brizztv-to-launch-social-media-solution-for-live-tv.html

(Press Release) Online ad spend to reach $143 billion by 2017

Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012.

The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017.

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/ http://www.digitaltvresearch.com/press-releases?id=47

Rovi Research Sees Strong Growth for Connected TV Advertising

Connected TV use is up and the people using connected TVs form an attractive demographic for advertisers.

“[Connected TVs] enable advertising to be integrated into device navigation and content search, engaging consumers at a point of high receptivity and enabling them to immerse themselves in a rich brand experience,” says Heather Way, senior research analyst for Parks Associates. “As a result, over 50 percent of U.S. connected-TV households surveyed by Rovi consider these ads as content, containing useful and valuable information, and they are much more likely to remember and click on these ads.”

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/ http://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=86199&utm_source=RSS&utm_medium=RSS&utm_campaign=Article_Reads

Top Pay TV Providers See Third Quarter Subscriber Loss

Telcos stealing cable TV customers, cable stealing telco broadband customers and the overall trend continues to be a shift from cable to telco TV.

Read the articlehttp://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/ http://www.dslreports.com/shownews/Top-Pay-TV-Providers-See-Third-Quarter-Subscriber-Loss-122044?nocomment=1

 

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