Overall the October 2012 edition of the comScore Video Metrix service showed that 183 million US Internet users watched more than 37 billion online content videos in the month, drawing nearly 11 billion video ad views.
As ever Google sites spearheaded by the YouTube behemoth formed the vast bulk of the online video content property arena in October with 153.2 million unique viewers. Someway back in its wake were Yahoo! Sites (55.3 million), NDN (53.2 million), VEVO (53.1 million) and AOL (53.1 million). Out of the more than 37 billion video content views made during the month, Google Sites generated 13 billion, followed by AOL with 711 million.