Tuesday Morning Reads (May 14)
Three things you should know this morning — Bloomberg on the trouble with tablets and Nielsen Ratings, Twitter and Fox, and Twitter and ESPN.
Tablets Hurt Network TV Ad Revenue Tied to Nielsen Rating
Broadcast and cable networks like CBS and Viacom Inc. (VIAB)’s Nickelodeon are failing to get paid for surging Web audiences because those viewers are almost invisible to Nielsen Holdings NV. (NLSN) The dominant ratings measurement firm, used by major advertisers to determine how much they should pay for a TV ad, has been slow to count growing Internet audiences, according to media and advertising executives.
- Read the article, via Bloomberg
Fox, Twitter join in promotional partnership
Fox and Twitter have entered into a partnership to promote the broadcaster’s programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.
- Read the article, via Hispanic Business
ESPN, Twitter Expand Tie-Up
ESPN and Twitter Inc. are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service, part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
- Read the article, via Wall Street Journal
