Tuesday’s Social TV Must-Reads (April 9)

The NCAA Tournament championship on Monday night was the most-buzzed social TV program with over 1.6 million mentions, according to the NCAA. Click the link to read our midday roundup of top news articles for social TV industry professionals.


Stephen Colbert starts Twitter account for Bill Clinton (VIDEO)

Bill Clinton has sent his first tweet, with a little help from Stephen Colbert. The Comedy Central host devoted his entire Monday night show to an interview he taped with the former president over the weekend at the annual Clinton Global Initiative University meeting.



Univision Says Aereo Could Force It to Go ‘Pay-Only’

Add another broadcast channel to those exploring the nuclear option. Earlier today, News Corp. president Chase Carey raised the possibility of turning Fox into a subscription service if digital TV distributor Aereo continued its legal success. Carey’s comments came at the National Association of Broadcasters’s annual trade show.



NAB News Release: Gordon Smith Keynote at 2013 NAB Show

FOR IMMEDIATE RELEASE April 8, 2013 Las Vegas, NV — NAB President and CEO Gordon Smith delivered the annual NAB State of the Industry address during the 2013 NAB Show. Below is a transcript of his remarks as prepared for delivery. Thank you. It’s wonderful to see all of you here.


Twitter Poaches Exec Who Oversaw Facebook’s Omnicom Relationship | Digital – Advertising Age

Twitter has poached new talent from an unlikely place: Facebook. The company’s new sales director for the central U.S. from Dallas to Detroit is Brad Keown, a Facebook veteran of almost six years who most recently oversaw his former employer’s relationship with Omnicom agencies worldwide and was previously its midwest sales chief.



‘Pretty Little Liars’ wins Best TV Show from the Shorty Awards

The Shorty Awards are the annual honors given out for the best content producers on social media: Twitter, Facebook, Foursquare, Tumblr. The fifth annual Shorties were awarded Monday (April 8) and guess what took home Best TV Show? “Pretty Little Liars”!



TVT: TheWire

Systems integrator Media Group International has announced a new partnership with never.no – a company that specializes in social media integration technology for TV broadcasters and producers.


TV Ratings: Academy of Country Music Awards Surge on CBS Sunday

The Academy of Country Music Awards surged on CBS. Compared to last year, Fast National returns have the show jumping nearly 40 percent with a 4.3 rating with adults 18-49. That’s up from last year’s final return of a 3.1 in the demo. In total viewers, the show averaged 15.4 million, up 2.3 million from last year.



Twitter talks audience activation, social TV strategy and #DoggingTales

Channel 4′s recent Dogging Tales documentary was a word-of-mouth hit in the UK, thanks partly to word-of-mouth recommendations on Twitter as it aired. Twitter’s head of broadcast partnerships in the UK, Dan Biddle, used the show as a key example of how television can benefit from Twitter buzz in his speech at the MIPCube conference in Cannes, urging broadcasters to “think about programming Twitter as you programme your channel”.



Cable’s Rise Is Making TV Hits Harder to Predict | Media – Advertising Age

AMC’s “The Walking Dead” regularly delivered more 18-to-49-year-olds than any broadcast series this season. History’s “The Bible” was the No. 1 show on Sunday nights. A&E’s “Duck Dynasty” is igniting more social chatter than “American Idol.” The finale of “Downton Abbey” drew over 8 million viewers — for PBS.



Whoooosh! Baseball Goes High-Tech

But what about those who go to the games? The Washington Nationals may well be the most talented team in baseball. And they might also be the most technologically progressive – especially at Nationals Park. They are the first Major League team to use radio frequency identification (RFID) on a card they are billing the “Ultimate Ballpark Access.”



TVTechnology: NAB 2013 Highlights So Far

Harmonic, always first out of the gate with a Saturday evening presser, rolled out the Ellipse 3000, a new HEVC encoder built on the “latest silicon,” according to Krish Padmanabhan, senior vice president of product development for Harmonic. The Ellipse 3000 does 4:2:2: 8/10-bit, multiformat encoding and is software upgradable.



Narco Novelas Prove A Golden Telenovela Formula for Latino TV Networks

Remember the days when telenovelas were only watched by parents and abuelita? And when the ending was always the same – prince charming together at last with the poor but overly pretty girl? Telenovelas are evolving. No longer is the traditional rags-to riches story the only formula working for TV networks.



Will 21st century broadcasting use the airwaves?

In light of a second preliminary court ruling in favor of Aereo, a service that lets people record and watch broadcast television programs through the Internet, a top News Corp. executive says the company may take its Fox television stations off the airwaves, Bloomberg’s Andy Fixmer reported Monday. And News Corp.



Vidpresso Adds Photo, Touchscreen Support To Help Bring Twitter To TV

Increasingly, TV networks are tapping into social networks like Twitter and Facebook, asking viewers for their opinions and putting them on air. What most people don’t realize is that doing so can be an expensive endeavor, especially for local affiliate stations and their production studios.



Do Users Want To Access Social Media From Anywhere?

My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, “Would anyone really use this?”



Project Factory launches TV series mobile app with Intel, Network Ten

Digital production company, The Project Factory, has launched a major transmedia project for Network Ten’s award-winning television drama series, Offspring, in collaboration with partners Intel, Southern Star and Network Ten. TPF Group Executive Director, Guy Gadney, said the mobile-based application, Offspring: Moving In, extends the television series experience to new personal screens featuring exclusive video content, games, diary entries and photos.



The connected TVs are here… interactive programming & native apps will follow

The days of passively watching TV with just a remote control may be numbered. Interactive programming is shaping the new face of TV. Thanks to “American Idol,” we’re all now familiar with the concept.



Defiance’s Game-TV Crossover is Disappointing – IGN

The result of ambitious trans-media collaboration between Trion Worlds and Syfy, Defiance poses an interesting proposition as both an online third-person-shooter-cum-MMOG and a TV show. Its grand fiction deals with the aftermath of mass alien migration to Earth and promises themes of hope, prejudice, alienation and redemption set against a post-apocalyptic backdrop.



DIY Network and MLB Network Team Up with Pinterest Fans to “Pin Your Turf” for a “Yard Crashers” Ambush | TheFutonCritic.com

DIY NETWORK AND MLB NETWORK TEAM UP WITH PINTEREST FANS TO “PIN YOUR TURF” FOR A “YARD CRASHERS” AMBUSH NEW YORK, April. 8, 2013 – DIY Network joins forces with MLB Network in the ultimate contest “Pin Your Turf, We’ll Crash Your City!”


Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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