Tuesday’s Social TV Must-Reads (Feb. 19)

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If you had the day off yesterday for President’s Day and you need to catch up on our fast-moving industry, you can read Monday’s Social TV Must-Reads. Then, move on to our selection of today’s Must-Read articles.

We start today, as always, with a look at TV highlights, then the ratings. Tomorrow we look forward to the return of Robin Roberts to GMA.

In the world of social media, Burger King’s Twitter got hacked yesterday and the company is sorry. Researcher Gary Reisman said social is worthless for evaluating TV show concepts. In sports, Nascar and Ogilvy are teaming up to bring the sport back to relevancy and drivers are taking it to social in advance of Sunday’s Daytona 500.

What are the best companion apps for the Oscars? Appolicious has its list.

In deals, Pinterest teams up with NBC, and Ford taps 100 social median influencers to lead its new campaign for the Focus automobile.

Next week, we’ll be in South Beach for the first Latin Social TV Awards and we are really excited. To get ready, check out the Washington Post story about Univision and ABC’s new effort.

Give a read and tell us what you think!

TV Tonight
Critics Differ on What to Watch Tonight
Is this Terrell Owens’ new career? Acting, tonight, as himself, the former NFL star receiver appears on “Go On” as assistant to Ryan (Matthew Perry) at 9 on NBC.

Tomorrow

Robin Roberts on Wednesday ‘GMA’ Return

Robin Roberts will return to the “Good Morning America” anchor chair on Wednesday after being off the air for more than five months on a medical leave.

Read more http://www.huffingtonpost.com/2013/02/19/robin-roberts-returns-gma-wednesday_n_2716154.htm

TV Ratings

Social

“Social media can be a very powerful way to contextualize a show that’s already bought and paid for. But it’s worthless as a tool to evaluate which concepts actually have a shot before they’re developed,” said Gary Reisman, co-founder and principal of NewMediaMetrics.

Read the article, via Adweek http://www.adweek.com/news/television/newmediametrics-gary-reisman-wants-fix-pilot-season-147360

  • Burger King Plans Apology After Twitter Hack

“My real life nightmare is playing out” on Burger King’s twitter feed, wrote Wendy’s social media worker Amy Rose Brown.

Read more, http://kstp.com/news/stories/S2935590.shtml?cat=1

  • Participation: The Trend That Is Bigger Than The Harlem Shake

Prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional television. TV will enter the era of “participation” which is a much more important trend than “social video” even if it seems less sexy or less fundable.

Read more, http://techcrunch.com/2013/02/18/participation-the-trend-that-is-bigger-than-the-harlem-shake/

Deals

Pinterest Just Made Its First Big Entertainment Deal With ‘The Biggest Loser’

Viewers will be directed to “Biggest Loser’s” Pinterest page during broadcasts, where they can discover recipes, lifestyle tips and exercises from show trainer Dolvett Quince and chef Devin Alexander.

Read more: http://www.businessinsider.com/pinterest-just-made-its-first-big-entertainment-deal-with-the-biggest-loser-2013-2#ixzz2LMTunYLC

Advertising

Ford to again use social media to generate buzz for new Fiesta

Ford will give new Fiestas to 100 social media-savvy people and ask them to entertain followers in any way they choose. The content will be the basis of a completely user-generated campaign, the automaker will announce today at the Social Media Week convention in New York.

Read more http://www.freep.com/article/20130219/BUSINESS01/302190114/Ford-to-again-use-social-media-to-generate-buzz-for-new-Fiesta

Research

Linear TV still the dominant viewing habit

Measuring TV audiences via connected devices such as smartphones, laptops and iPads, using Thinkbox data in a bid to better quantify ‘time-shift’ TV viewing, researchers found an average of three minutes of TV was viewed each day in this way, most of which was on-demand.

Read more, http://www.marketingweek.co.uk/news/linear-tv-still-the-dominant-viewing-habit/4005738.article

Technology

  • Can the console stay relevant in the new era of gaming?

The next-gen consoles may become even more integrated with your living room television. You can already find apps for everything from exploring websites to watching your favorite cable TV shows (for example, HBOGo and Xfinity). Rumors of a built-in DVR in the next Xbox suggest that these next consoles could be another way to get away from your cable bill.

Read more http://www.techhive.com/article/2028617/can-the-console-stay-relevant-in-the-new-era-of-gaming-.html

  • Sony files patent for EyePad

The Sony device would act as an input control for an entertainment console and could wind up as a controller for the current and upcoming version of the PlayStation.

Read more http://news.cnet.com/8301-1023_3-57570037-93/sony-files-patent-for-eyepad/

  •  And the award for best Oscars apps goes to…

The 85th Academy Awards will be hosted by animated funny guy Seth MacFarlane, and between the red carpet and the ceremony, you’ll want a second screen device to amplify the experience.

Read more http://www.appolicious.com/omg/articles/13225-and-the-award-for-best-oscars-apps-goes-to

Sports

  • Nascar Drivers Speak Up, Aiming to Attract New Fans

Ogilvy’s work for its new client, Nascar, rolls out Sunday at the Daytona 500, previewed by drivers sharing on Facebook and Twitter. It’ll be emotional, bilingual and appealing beyond the traditional Nascar community.

Read more http://www.nytimes.com/2013/02/19/business/media/nascar-drivers-speak-up-to-attract-next-generation-of-fans.html

  • NBA: The sports world reacts on Twitter to the passing of Lakers owner Jerry Buss

Storify, via GMA News (Phillipines), on the death of Los Angeles Lakers owner Jerry Buss.

Read more http://www.gmanetwork.com/news/story/295543/sports/basketball/nba-the-sports-world-reacts-on-twitter-to-the-passing-of-lakers-owner-jerry-buss

Latin Market

Univision, ABC News team up on TV network for English-speaking Latinos

The goal is no less than establishing the new network and the rest of Univision’s empire as the “Hispanic heartbeat of America,” says Cesar Conde, the silky smooth, 39-year-old president of Univision networks who was a White House fellow during the George W. Bush administration.

Read more http://www.washingtonpost.com/entertainment/tv/univision-abc-news-team-up-on-tv-network-for-english-speaking-latinos/2013/02/18/02ab1434-7957-11e2-a044-676856536b40_story.html

 Social TV Daily publishes this daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included. 

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