Tuesday’s Social TV Must-Reads (Feb. 26)
As the Oscars and February sweeps disappear in the rear-view mirror, we look forward to tonight’s mid-season premieres on broadcast, the newfronts in April, and wonder if NBC can recapture Thursday night as we page through new research on digital ad buying.
Tomorrow, we will be posting early as we hit the airways to Miami to travel for Thursday’s Latin Social TV awards and Friday’s conference. Follow our coverage here and on Facebook.com/socialtvdaily and @socialtvdaily on Twitter.
Between now and then, check out the Must-Reads articles for today on programming, ratings, deals, sports and the Latin market. Tell us what you think!
What the Critics Say About Tonight’s TV
- ‘Raising Hope’ on Fox “at 8 ET on Fox Cast members of ‘My Name Is Earl’ reunite in the first of two new episodes. Read the article, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-tuesday-tv-highlights-raising-hope-on-fox-20130225,0,6798456.story
- ‘NCIS,’ ‘Raising Hope,’ ‘Smash’ Tonight’s NCIS episode at 8 on CBS focuses on a missing Ducky, the character played by David McCallum. Or, as he’ll eternally be known to some of us, the guy who played Illya Kuryakin. Read the article, via USA Today http://www.usatoday.com/story/life/tv/2013/02/26/bianco-critics-corner-feb-26/1939621/
- ‘Golden Boy’ series premiere on CBS A new drama about a young cop (Theo James) who advances in the department and becomes the New York City police commissioner at 10 on CBS. Read the article, Seattle Times via via NY Times http://seattletimes.com/html/television/2020431266_tvbriefs26xml.html
Ratings
- Academy Award Show Raises Ratings and Hackles
LOS ANGELES — Jewish, women’s and family organizations on Monday publicly flung knives at Seth MacFarlane’s off-color Oscar show. Hollywood for the most part stayed true to form and aimed its cutlery at his back.
Read the article, via NYTimes http://www.nytimes.com/2013/02/26/movies/awardsseason/higher-ratings-and-controversy-for-seth-macfarlane-at-oscars.html?pagewanted=all&_r=0
- Jimmy Kimmel, E! Red Carpet Coverage Benefit From Oscar Boost
On the heels of strong returns from his recent move to 11:35 p.m., ABC late night host Jimmy Kimmel earned his best post-Oscar telecast ratings in the eight years he’s been doing the special. [Editors -- He’s been doing this for eight years!]
Read the article, via THR http://www.hollywoodreporter.com/live-feed/tv-ratings-jimmy-kimmel-e-424332
- Weekend TV ratings: Ups and downs
In just five weeks this season, the NHL “Wednesday Night Rivalry” on the NBC Sports Network have produced four of the five highest-rated regular-season NHL cable TV games in seven years of coverage on NBCSN and its predecessors Versus and OLN.
Read the article http://www.usatoday.com/story/sports/columnist/hiestand-tv/2013/02/25/pga-tour-college-basketball-nascar-daytona-500-nba/1946627/
- NBC’s Thursday lineup goes from ‘Must See TV’ to ‘Must Flee TV’
NBC’s crumbling Thursday lineup — ratings are down 20% from last season — illustrates the challenges facing the Comcast Corp.-owned broadcast network as it labors to reverse a decade of audience declines. NBC now attracts 5.2 million viewers Thursday, a fraction of its audience a decade ago, according to Nielsen.
Read the article, via LA Times http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-nbc-thursday-night-20130226,0,6315425.story
Advertising
The Brands That Won the Oscars
Advertiser key points via Networked Insights:
- Samsung had the highest positive sentiment and volume, much of which was driven by Tim Burton’s cameo in the final “unicorn apocalypse” ad.
- Apple’s conversation was very polarizing.
- Coca-Cola’s conversation was very polarizing.
- Grey Poupon saw 4X its daily average number of conversations.
- JCP’s ads were well-received.
Read the article http://www.mpdailyfix.com/the-brands-that-won-the-oscars/
- A Little Extra Digital Spend in the Online/TV Ad Mix Goes a Long Way
A new IAB report, while not counting 2013 media events, highlights the benefits that come from shifting more TV ad money to digital platforms.
Read the article http://www.ecommercetimes.com/story/A-Little-Extra-Digital-Spend-in-the-OnlineTV-Ad-Mix-Goes-a-Long-Way-77393.html
- Why the Newfronts Still Aren’t the Upfronts
This year’s blitz of Newfronts (April 29 to May 3) are about to get underway as digital and even print-media sellers showcase their wares to make a play for TV dollars. Joining the likes of Yahoo, YouTube and AOL, who made splashy pitches to buyers last year, will be Conde Nast, Dow Jones and (in a separate effort weeks before the others) Gannett.
Read the article http://adage.com/article/media/digital-newfronts-things-learn-tv/240016/
- Social Media Advertising Budgets Rise in 2013
Right now, most advertisers only spend about 10 percent of their online budgets on social media ads, but Emarketer estimates that the amount spent on these ads will rise by nearly $1 billion by 2014.
Read the article http://smallbusiness.foxbusiness.com/sbc/2013/02/25/social-media-advertising-budgets-rise-in-2013/
Deals
- What LG’s webOS buy means for Google TV
LG is buying HP’s troubled mobile operating system webOS, according to reports from CNET and the Verge. However, the company doesn’t want to put the system to use in any of its phones: Instead, LG plans to use webOS to power its smart TVs. That could be bad news for Google, which has been cooperating with LG on getting Google TV into the hands of consumers.
Read the article http://gigaom.com/2013/02/25/lg-webos-smart-tv/
- European Publisher Axel Springer Acquires Second Screen App TunedIn
Launched as a public beta in December 2011, but given a wider launch the following April in Germany, Austria and Switzerland, TunedIn’s iPhone app aims to create a social TV viewing experience by combining a TV guide, recommendations, trending shows, and community and sharing features tied into Facebook.
Read the article http://techcrunch.com/2013/02/26/tunedin/
Content
Netflix launches its first Flixies awards, categories include ‘Best Bromance’ and ‘Best Hangover Cure’
Netflix has announced a brand-new awards initiative of its own – the Flixies, which will honor all the top movies and TV shows on the streaming service, with both Netflix members and non-members able to cast their votes.
Read the article http://thenextweb.com/media/2013/02/26/netflix-launches-its-first-flixies-awards-categories-include-best-bromance-and-best-hangover-cure/
Sports
Potential Big East name change part of TV negotiations
The Big East namesake was part of the television negotiations with NBC, according to a source — a potential provision of roughly $2 million for the network to market a new name should the league sell the Big East handle to the departing Catholic 7.
Read the article http://www.cbssports.com/collegefootball/blog/jeremy-fowler/21766955/potential-big-east-name-change-part-of-tv-negotiations
Latin Market
- Grupo Televisa SAB (TV), the world’s largest Spanish-language broadcaster, said fourth-quarter profit increased 36 percent as more Mexicans signed up for satellite and cable-television services.
Read the article http://www.bloomberg.com/news/2013-02-26/televisa-profit-climbs-on-satellite-cable-tv-subscriber-growth.html
- (RELEASE) Univision Network Backs Launch of Nation’s First Bilingual Online Car Buying Program for Hispanics
Univision and GroupCars announced AutoAmigo, a bilingual car buying program for Hispanics. AutoAmigo will direct members of the media network’s audience to visit its Internet site, AutoAmigo.com, or download the AutoAmigo mobile app on their Smartphones to research and shop for cars. Users will then be directed to a Spanish-language call center, where they are welcomed by a message from Don Francisco, host of Univision Network’s hugely popular variety program “Sabado Gigante.”
Read the article http://www.latinospost.com/articles/12954/20130226/univision-network-backs-launch-nations-first-bilingual-car-automotive-buying-consumer.htm
Social TV Daily publishes this daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
