Twitter Launches ‘Amplify’

Twitter on Thursday morning announced the name for its new second-screen partnership program: Amplify. (See announcement).

Partners in the program, a collaboration that brings Twitter content to television and TV to Twitter, include:

• A&E (@AETV)
• theAudience
• Bloomberg TV (@BloombergTV)
• Clear Channel (@ClearChannel)
• Conde Nast (@CondeNastCorp)
• Discovery (@Discovery)
• Major League Baseball (@mlbdotcom)
• National Cinemedia (@NCMonline)
• New York Magazine (@NYMag)
• PGA Tour (@PGATOUR)
• PMC (@Variety)
• Time Inc. (@Time_Inc)
• VEVO (@VEVO)
• Warner Music (@warnermusic)
• WWE (@WWE)
• VICE (@VICE)

These partners join current partners, including  BBC America, FOX, Fuse and The Weather Channel.