Viacom and Zeebox Help Social TV Enhance Live Commercials | Social TV and Trending Topics: Whats Hot Right Now – Advertising Age

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SpotSynch ads appear for the same duration as the corresponding TV ads and then retract to a clickable tag that users can revisit even after the TV ad has ended. The technology does not require broadcasters or agencies to change the way they manage their TV advertising.

via Viacom and Zeebox Help Social TV Enhance Live Commercials | Social TV and Trending Topics: Whats Hot Right Now – Advertising Age.

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