Wednesday Morning Reads (May 15)


Three things you need to know today — Bloomberg profiles Viggle, ABC joins Nielsen mobile ratings trial and reality show meltdown trends on social media:

Getting Points for TV Part of Mobile-App Loyalty Programs

Loyalty programs are moving out of wallets and into smartphones as a new generation of applications seeks to reward consumers for shopping, watching television or snapping photos. Walt Disney Co. (DIS) and Target Corp. have signed up with Shopkick Inc., which created a mobile app that gives points to shoppers for entering stores or buying products.

ABC Joins Nielsen Mobile Ratings Trial

In an important move to offer better measurement of viewing TV programs on mobile devices, Nielsen and ABC have announced that the network will take part in Nielsen’s trial to expand the Nielsen Online Campaign Ratings solution to mobile apps.

  • Read the article, via Broadcasting & Cable

Amy’s Baking Company owners go from reality TV to Internet infamy

SCOTTSDALE, Ariz. — Their debut on reality TV didn’t go so well, but it’s the Internet aftermath that’s really burning Amy and Samy Bougzalo. They own Amy’s Baking Company and took part in a restaurant reality show that aired this month. People by the thousands began blasting the couple on their Facebook page for their bad behavior.


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