Wednesday’s Social TV Must-Reads
Two weeks to go until the Super Bowl and marketers who are paying as much as $4 million for a spot are pushing to maximize their investment in the runup to the Feb. 3 game, one of the big social TV events of the year. Coca Cola is out of the gate fast with a new social media ad campaign for the big game.
Taking a quick look at the Social TV ecosystem, CBS continues to lead the ratings overall and tonight has tennis great Chris Evert appearing on CSI. Will her fans buzz?
Over the pond, UK celebrates TV with the annual National TV Awards.
Yesterday, Google Q4 financials came out as the search giant seems to be adapting to an increasingly mobile world. Other articles of note we’ve selected for you include: lots sports, new technology, deals and people and our daily look at news from the Latin market.
Click on the link and read our daily roundup.
Wednesday’s TV Highlights
- Modern Family on ABC
Gloria’s (Sofia Vergara) mother (Elizabeth Pena) visits from Colombia in a new episode of “Modern Family” at 9 p.m. on ABC. Meantime, also at 9, Nova looks at military drone technology, on PBS. Former pro stars Chris Evert and Lindsay Davenport guest on a tennis-laced “CSI: Crime Scene Investigation” at 10 on CBS. In sports, Duke travels to Miami in college basketball, and the Boston Bruins visit the New York Rangers in hockey.
Read the article, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-wednesdays-tv-highlights-modern-family-on-abc-20130122,0,6809611.story
- In the UK, National TV Awards Tonight
List of shows nominated.
TV Ratings
- ‘The Following’ has a decent start for FOX but CBS wins Monday
CBS averaged 10.3 million viewers and a 6.4 rating/10 share in households for the night, beating out FOX’s 9.4 million and 5.6/8. ABC (7.9 million, 5.2/8) came in third. NBC was fourth with 5.25 million viewers and a 3.3/5. The CW (1 million, 0.7/1) trailed.
Read the article, via Zap2it.com http://blog.zap2it.com/frominsidethebox/2013/01/tv-ratings-the-following-has-a-decent-start-for-fox-but-cbs-wins-monday.html
- Obama inauguration: TV news ratings plummet compared with 2009
CNN won for the inauguration on Monday, with 3.1 million, trailed by MSNBC (2.3 million) and Fox News (1.3 million). A combined total of 6.7 million viewers watched CNN, Fox News and MSNBC during the half-hour when a reelected Obama took the oath of office and gave his address. That was a 61% drop compared with the same period in 2009.
Read the article, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-obama-inauguration-cable-news-ratings-down-compared-to-2009-20130122,0,3073854.story
- Portrait of Twitter as a Young Media Company
John Battelle ponders and predicts Twitter’s 2013 future.
Read the article, http://battellemedia.com/archives/2013/01/portrait-of-twitter-as-a-young-media-company.php
- TweetTV turns your computer into the last TV guide you’ll ever need
TweetTV’s new multi-platform Web-app looks to have people sharing their favorite shows from all the connected devices they own. TweetTV is a seed-stage funded startup from Austin, Texas.
Read the article http://www.digitaltrends.com/social-media/tweettv-turns-your-computer-into-the-last-tv-guide-youll-ever-need/
Trends
The ‘Kardashian-ization’ of U.S. media
Jon Friedman grumbles about social media and the level of the conversation it enables.
Read the article, via MarketWatch http://www.marketwatch.com/story/the-kardashian-ization-of-us-media-2013-01-23
Advertising
- Coke to push Super Bowl TV ad to gadgets’ screens
Coca-Cola is asking viewers to cheer for three very different groups in an interactive marketing blitz during the big game — a troupe of showgirls, a band of cowboys and a biker-style gang of “badlanders” — all on a quest for a thirst-quenching Coke in a desert.
Read the article, via http://www.sltrib.com/sltrib/money/55679157-79/bowl-super-coke-game.html.csp
- Coca-Cola Builds Social-Media Game Around Super Bowl Spot
Last year, Coca-Cola’s Polar Bowl became one of the most talked about campaigns of the Super Bowl. Now, it’s hoping to duplicate that success and do something its executives call “gamify the game” with the launch of a 60-second spot that depicts three teams trying to get to a giant bottle of Coke — and asks viewers to help them via social media.
Read the article, via Ad Age http://adage.com/article/special-report-super-bowl/coca-cola-super-bowl-ad-create-social-media-game/239327/
Technology
- Nielsen Explores Facial Recognition Tech For Ratings
Nielsen, which has explored facial recognition technology on and off for more than a decade, is again actively exploring how to apply the technique to its TV ratings panel. “It’s an intriguing opportunity for the whole industry,” said Brian Fuhrer, senior vice president, national and cross-platform television audience measurement.
Read the article, via Media Post http://www.mediapost.com/publications/article/191651/nielsen-explores-facial-recognition-tech-for-ratin.html#axzz2IoQJKEHY
- The measured rise of sentiment analysis in journalism
Even though it still has a lot of room for improvement, machine-learning sentiment analysis can, when used properly, bring more people into the conversation.
Read the article, via NIeman Lab http://www.niemanlab.org/2013/01/feelings-nothing-more-than-feelings-the-measured-rise-of-sentiment-analysis-in-journalism/
Programming
- What to watch for from CBS during Super Bowl week
Programs originating from Jackson Square in New Orleans, a 62-camera system for the game, a real post-game show and the halftime live-streamed are highlights.
Read the article http://www.news-leader.com/article/20130123/ENTERTAINMENT10/301230100/What-to-watch-for-from-CBS-during-Super-Bowl-week?odyssey=nav%7Chead
- Barney: ‘The Office’ prepares for a memorable send-off
Actors, writers and producers of “The Office” last week hosted reporters for their final set visit as the show prepares to cap off its surprising nine-season run on NBC with a May finale.
Read the article, via San Jose Mercury News http://www.mercurynews.com/entertainment/ci_22426327/barney-office-cast-and-crew-prepare-memorable-send
Sports
- Manti Te’o tells Katie Couric he lied about girlfriend in December after learning of hoax
In an interview with Katie Couric for her syndicated talk show, parts of which were broadcast Wednesday on “Good Morning America,” the Notre Dame linebacker says he continued to perpetuate the myth after finding out the truth – that his girlfriend who he thought died in September, and everyone now knows was fake the entire time, wasn’t dead after all – because he didn’t know what else to do.
Read the article, via Yahoo Sports http://sports.yahoo.com/blogs/ncaaf-dr-saturday/manti-te-o-tells-katie-couric-lied-girlfriend-140702458–ncaaf.html
- Wayne Gretzky talk reflects how tableside chat can turn into social media wildfire
On Tuesday, a radio discussion about the idea of Wayne Gretzky becoming the next president of the Maple Leafs exploded within minutes into a news story, with speculation and denials and Twittered messages of possibilities. Note: As of this writing, it’s not going to happen.
Read the article, via Toronto Star http://www.thestar.com/sports/article/1318724–maple-leafs-rumoured-to-be-interested-in-wayne-gretzky-as-team-president-cox
- Tiger set for 2013 PGA Tour debut
Tiger starts his season on the Torrey Pines layout in La Jolla, Calif., with the Farmers Insurance Open.
TV coverage:
Thu./Fri, 3-7 p.m. ET on GolfChannel;
Sat. 1-2:30 p.m. ET on GolfChannel, 3-6 p.m. ET on CBS;
Sun. 1-2:30 p.m. ET on GolfChannel, 3-6:30 p.m. ET on CBS
Read the article, via ESPN http://espn.go.com/golf/story/_/id/8869854/tiger-woods-set-2013-pga-tour-debut-torrey-pines-farmers-insurance-open-golf
- Scottish Open to go out on major US network
The Scottish Open will be the first regular European Tour event shown live on a major network in America after a deal was struck with NBC to screen this year’s tournament at Castle Stuart and also its first staging at Royal Aberdeen in 2014.
Read the article, via the Scotsman http://www.scotsman.com/sport/golf/scottish-open-to-go-out-on-major-us-network-1-2752646
Financials
- Google 2012 revenue hits $50 billion, profits up 6.7 percent
Google reported Tuesday that its profit climbed and its annual revenue hit an unprecedented high last year as it evolved to stay in tune with people using smartphones and tablets.
Read the article, via NDTV http://gadgets.ndtv.com/mobiles/news/google-2012-revenue-hits-50-billion-profits-up-67-percent-321073
- Marissa Mayer’s Plan To Save Yahoo Suddenly Looks Much Different Than Anyone Predicted
Content and discovery or technology?
Read the article, from Business Insider via SF Gate http://www.sfgate.com/technology/businessinsider/article/Marissa-Mayer-s-Plan-To-Save-Yahoo-Suddenly-Looks-4214238.php
Release
X Games Expansion Continues with TV, Syndication Deals
ESPN and its Local Organizing Committees (LOC) announce agreements with TV partners in each of the four host markets outside of the United States, as well as multiple syndication agreements in other markets.The non-US event host markets are France (X Games Tignes), Brazil (X Games Foz do Iguaçu), Spain (X Games Barcelona) and Germany (X Games Munich).
Read the article http://business.transworld.net/119619/news/x-games-global-expansion-continues-with-tv-syndication-deals/
Latin Market
- Hispanic American stars make voices heard
Hispanic music, film and television stars as well as Latino lawmakers gathered at the Kennedy Center on Sunday night for a raucous celebration that included a visit from Vice President Joe Biden. “This is your moment, and America owes you,” Biden told the crowd.
Read the article, via http://eotmblog.com/2013/01/hispanic-american-stars-make-voices-heard/
- Mike Rosen New Telemundo Media AD EP
Mike Rosen on Tuesday was appointed executive vice president of ad sales at integrated marketing at NBCU’s Telemundo Media. Rosen, who has been Starcom MediaVest Group’s president of investment and activation, will be based in New York and report to COO Jacqueline Hernandez.
Read the article, via http://www.tvnewscheck.com/article/64938/mike-rosen-new-telemundo-media-ad-evp
- InterMedia Partners Merges Cine Latino, InterMedia Espanol Holdings
(Release) Leo Hindery Jr.’s InterMedia Partners is merging Cine Latino Inc. and InterMedia Espanol Holdings with Azteca Acquisition Corp. The deal is valued at approximately $400 million. The new company will be called Hemisphere Media Group Inc., and will be based in Miami.
Cine Latino is U.S. Spanish-language cable movie network with approximately 12 million subscribers across the U.S., Latin America and Canada. InterMedia Espanol Holdings operates WAPA Television, a full-power, independent station (Ch. 4) with island-wide coverage.
Read the article, via http://www.pehub.com/182315/intermedia-partners-merges-cine-latino-intermedia-espanol-holdings/
