Wednesday’s Social TV Must-Reads (Feb. 13)
STVD is on the road, reporting on the second day of the three-day Social TV Thought Leadership Roadshow in New York City.
We are on the 13th floor (that’s right, 13, on the 13th. We think this is lucky) of Carat North America, hearing five Social TV companies explain their services and provide insight onto the industry. The roadshow heads to BBDO in the afternoon and finishes tomorrow with two more agencies. Check our our Twitter feed @socialtvdaily as well as our Facebook.com/socialtvdaily and, of course, on the web.
In addition to the roadshow, we are tracking, like we do every day, our picks of news articles about: TV ratings, technology and advertising news, social media news, as well as sports and the Latin market.
TV Highlights
‘The Middle’ on ABC
Survivor’s 26th season debuts tonight with previous season stars against the fans on CBS at 8, while on Fox at 8, the women get their turn to hit the Hollywood stage on American Idol.
TV Ratings
- ‘The Bachelor’ Hits Monday High, ’2 Broke Girls’ Tops Night
CBS sweeps primetime with wins in adults 18-49 and total viewers, while the ABC reality show rises for a season best.
Read the article http://www.hollywoodreporter.com/live-feed/tv-ratings-bachelor-hits-monday-420828
- President Competes with Dogs, Dance Moms
in the all-important political battle of messaging, a good part of America opted to watch Fifi the Doberman take on Matisse the Portuguese Water Dog, or the frenetic parents of Dance Moms instead.
Read the article, http://blog.constitutioncenter.org/2013/02/president-obama-competes-with-dogs-dance-moms-for-attention/
Deals
Comcast Doubles Down On TV In $16.7B Deal For NBCU
Comcast’s $16.7 billion deal to buy the remaining half of NBCUniversal ahead of schedule, announced Tuesday, represents a resounding vote of confidence in the future of TV, even as the growth of Internet video reshapes the entertainment landscape.
The Associated Press via NPR http://www.npr.org/templates/story/story.php?storyId=171871489
Sports
NFL would delay Super Bowl XLVIII at MetLife Stadium if severe weather is in forecast
A TV industry source told the Daily News that the league has discussed the possibility of changing the day of the game if severe weather were to be forecast to hit the New York/New Jersey area on Super Bowl Sunday
Read the article http://www.nydailynews.com/sports/football/super-tuesday-nfl-delay-big-game-severe-weather-forecast-article-1.1262668
Re: Spoilers
Live Tweeting TV Is Ruining Twitter and Television
A West Coast recurring theme. [We are East Coast and grateful]
Read the article http://blogs.laweekly.com/squidink/2013/02/live_tweeting_food_television.php
- Dorner manhunt: San Bernardino Sheriff’s asks media to stop tweeting, media rebel
There was a side story to Tuesday’s Big Bear manhunt and shootout with suspected murderer and fugitive ex-LAPD officer Christopher Dorner. It was a request — believed to be unprecedented in Southern California — for media outlets to stop using Twitter to track the continuing manhunt, for fear of officer safety.
Read the article http://www.scpr.org/news/2013/02/12/35924/dorner-manhunt-san-bernardino-sheriff-s-asks-media/
- Will @Amex help Twitter to make #money?
Twitter won’t so much be a billboard as a shopping mall. American Express users on the site will, as of this week, be able to buy products by using a specific hashtag in tweets.
Read the article http://www.independent.co.uk/life-style/gadgets-and-tech/news/will-amex-help-twitter-to-make-money-8492332.html
- Twitter Lurches Toward Social E-Commerce
Amex Sync on Twitter lets people use tweets to purchase a narrow selection of goods, including the Kindle Fire tablet and the Xbox 360 videogame console. The mechanism is cumbersome
Read the article http://www.wired.com/business/2013/02/twitter-amex/
Advertising
How YouTube is ‘killing’ TV ads
Adds Vineet Gupta, managing partner, 22feet, a digital agency, “The clear trend is to shift from re-purposing (using offline videos) to re-creating content that is relevant to the medium.” Even in terms of spends, there is a significant shift to video. It’s no longer just being siphoned from ‘digital’ budgets but from the cash reserves used for traditional TV commercials, shares Gupta.
Read the article http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/How-YouTube-is-killing-TV-ads/articleshow/18478539.cms]
Hardware
Sony Entertainment CEO Lynton Says Netflix, DVR Change The Way People Watch TV
Consumers are getting used to binge-watching TV shows. And that, in turn, is changing the quality of content that is being produced… for the better.
Read the article http://techcrunch.com/2013/02/12/sony-ceo-lynton-says-netflix-dvr/
Lent
Pittsburgh pastor wants social media fast for Lent
The Rev. William Curtis has asked members of his church to give up social media sites like Facebook and Twitter for Lent, which began Wednesday and runs through Easter. Curtis says he’s not even asking his members for a full 40-day fast, just three or four days. And, Curtis confesses, “It’s going to be hard for me because I practically live on Twitter.”
Read the article http://www.seattlepi.com/news/article/Pittsburgh-pastor-wants-social-media-fast-for-Lent-4274740.php
SOTU
State of our union? Thirsty, says social media
Animated GIF of a drink of water. Looping endlessly. Thanks NBC.
Read the article http://nbcpolitics.nbcnews.com/_news/2013/02/12/16940147-state-of-our-union-thirsty-says-social-media?lite
Latin Market
- Telemundo, Neon Alley Apps Launch On Xbox 360
The Telemundo app is available in the United States only and allows users to check out clips of their favorite Telemundo content.
Read the article http://www.cinemablend.com/games/Telemundo-Neon-Alley-Apps-Launch-Xbox-360-52514.html
- Twitter links Latinos to the stars
“We Latinos have a different relationship with la farándula,” says Angel Santiago, 42, of Philadelphia, using a word that means “showbiz” or “the celebrity world.” “For us, it’s more personal. We know the stars like family.”
Read the article http://articles.philly.com/2013-02-11/entertainment/37022016_1_latino-tv-latino-style-social-media
Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.
