Wednesday’s Social TV Must-Reads (April 10)
- Top Stories
Adobe Launches ‘Primetime’ TV Everywhere Service, Points Out We’re Watching a Ton More Video
We’ve been hearing about the notion of “TV Everywhere” – having paid television content available on multiple screens and devices – for years now, but it’s typically been difficult for broadcasters to offer something that complex. With the official launch of PrimeTime, Adobe’s solution for delivering TV Everywhere services, that could finally change.
Adobe Goes Primetime With Comcast, NBC Sports to Jumpstart TV Everywhere – Forbes
TV Everywhere, the television industry’s attempt to respond to viewer demand for more TV content on other screens such as tablets and computers so they don’t cut the cable cord, has been seen even by industry insiders as disappointing, even embarrassing. That’s starting to change as more cable subscribers “authenticate” themselves [...]
Exclusive: Former News Corp President Chernin Bids $500 Million for Hulu
Credit: Reuters/Phil McCarten Peter Chernin, former President and Chief Operating Officer, News Corporation, speaks during the ”Outlook for the Entertainment Industry” panel at the 2009 Milken Institute Global Conference in Beverly Hills, California, April 29, 2009.
For Better or for Worse, Second Screens Are Coming
For Better or For Worse, Second Screens are Coming by Gizmodo UK. Most of us are lazy bums with an attention span measured by an atomic clock, so we use a second device to occupy ourselves whilst watching telly. It’s a du.
- Ratings
TV Ratings: CBS Scored With College Hoops, Country Music – L.A. Biz
NCAA basketball, “The Big Bang Theory” and the 48th Annual Academy of Country Music Awards once again vaulted CBS to the top of the weekly broadcast television ratings, as the Eye ranked first in both the demo and total viewership. CBS claimed the top spot among adults 18-49 with a 2.7 rating for week 28, reported TVbytheNumbers.
NCAA Tournament Scores Highest TV Ratings in 19 Years
Andy Lyons/Getty Images Louisville Cardinals celebrate 82-76 win over the Michigan Wolverines in Monday’s title game. It may have truly been March Madness for everyone in an office pool, but the NCAA Tournament was a big W for CBS, TNT, TBS and Tru, which scored the biggest TV audience in 19 years.
Leaving the Airwaves
News Corp., Broadcast TV Relegated to ‘Dumb Pipe’ Status as More Streaming Services Emerge
The $60 billion-a-year television broadcast industry is up for grabs as billionaire magnates Barry Diller and Rupert Murdoch square off as consumers continue to cut ties with traditional TV services.
MTV Adds Live Voting on Instagram for 2013 Movie Awards
Movie fans can vote using Instagram photos and hashtags – for the first time ever – in the MTV Movie Awards’ Best Hero category leading up to and during the April 14 ceremony. MTV launched the Best Hero category last year, but the live social voting only accounted for votes coming from Twitter.
Why I Need Aereo TV – And You Do, Too [Review]
The first time you launch Aereo, you start to see why TV network executives are losing their minds. It’s not because the service feels like it’s doing anything wrong. Quite the opposite. For the consumer, it’s doing almost everything right. When you log in, you’re shown a TV Guide-style listing of shows that are currently airing.
CBS Joins Fox in Considering Subscription-Only Model
CBS CEO Les Moonves applauds News Corp. exec’s comments, telling the New York Times that the network was considering cutting its over-the-air signal in the New York area. (Credit: John Falcone/CNET) Another television network has joined the broadcaster backlash following last week’s court decision upholding Internet TV company Aereo’s right to stream broadcast TV without paying transmission fees.
Nuclear Option: Would Fox Really Leave the Free Airwaves to Undercut Aereo?
Talk about mixed messages: when Aereo first began offering consumers a way to get free network TV over the internet – on any device and on demand – CBS CEO Les Moonves said last year that the service wasn’t causing him any loss of sleep.
Research
The NPD Group: Divided Viewing, Second Screens Vying for TV Viewers’ Attention
Port Washington, NY (PRWEB) April 09, 2013 According to new information from The NPD Group, a global information company, nearly all (88 percent) U.S. households own at least one device that can be used as a second screen, with 87 percent of U.S. entertainment consumers reported to be using at least one second-screen device while watching television.
Second Screens Popular but Not Always Companion TV Apps, Study Says
A new study from the NPD Group shows that although 87% of U.S. consumers reported using another screen while watching TV, a minority are using the applications specifically designed for the programs they’re watching. (The NPD Group) A new study from the NPD Group reveals that nearly all U.S.
How TV Networks Can Leverage the Second Screen Obsession – The uberVU Blog
It’s clear that social media has changed the way people watch TV -after all, going on Twitter during live shows is now closely connected to the actual watching of the event itself. And we’re seeing more and more of this second screen obsession (viewers) turning to tablets and smartphones to tweet, post, check-in, pin or just read Facebook updates and chat with friends.
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The Multi-Screen Integrated Customer Experience
Always-on consumers expect websites that meet their needs regardless of the devices they’re using. Otherwise, visitors will go to competitors that offer better experiences on desktops, smartphones, and tablets.
Advertising
Top 10 Luxury Brand Social Campaigns of Q1 – Luxury Daily – Internet
Luxury marketers triggered conversations about new collections and brand milestones during the first quarter of 2013 through strategic social media campaigns. Many luxury brands and retailers created their own hashtags and sharable content for fans to share with their peers. The most effective campaigns were those that engaged followers in a conversation about the brand.
What do 2013′s Upfronts Mean for the 2nd screen, OTT and Social TV? | InteractiveTV Today
itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
Apps
After 250m App Downloads, Shazam Expands Its Social TV Features
Mobile firm Shazam has hit its latest big milestone – 250m users of its mobile app – while expanding its social TV features in the US to allow all shows to be tagged, rather than just those whose networks or producers have a marketing deal with the company.
NAB 2013: Vizrt and Zeebox Partner to Integrate Second-Screen Interactive Experiences Into Live TV Shows – Vizrt.com
See us in Las Vegas, April 8 – 11 2013. Booth SL3305 Vizrt Ltd. and Zeebox announced today a partnership that allows broadcasters and program makers to integrate interactive second screen experiences into live TV shows.
Content
USA Network Unveils “My Moment” a Social Platform Which Engages Fans of Its New Reality Series
Fans Can Access Tools and Resources, and Succeed Along with Encouragement from the USA Fan Community
Sports
Sport Techie Infographic March Madness.jpg
View and share this image from @sporttechie and hosted by Ow.ly
NCAA Men’s Basketball Championship & March Madness on Facebook | Facebook
Sports on Facebook wrote a note titled NCAA Men’s Basketball Championship & March Madness on Facebook. Read the full text here.
Social Media Plays Role in Today’s College Athletes
With the landscape of social media continuing to affect the way people communicate, it is almost impossible to find a student athlete without a Facebook, Twitter, YouTube or Instagram account. According to a February 2013 survey from Fieldhouse.net, 72 percent of student-athletes have a Twitter account, 93 percent are on Facebook and nearly 70 percent are on Instagram.
Will the Next ESPN or MTV Spawn From Spanish-Language Cable?
Alan J. Sokol uncovered the power of Spanish-language television more than a decade ago, when he did some research into Telemundo. Noting the nation’s growing Hispanic population, he recommended to his bosses at Sony that they buy the network. Sony did just that, partnering with Liberty Media and Apollo Adviseres to purchase the company in 1998 for $539 million.
Facebook Founder Wants Home To Have Apple Integration
One day after making an announcement that might not make some of their celebrity-hunting users in the UK too happy, Facebook CEO Mark Zuckerberg made comments that might not be received too warmly with smartphone developers Android days after confirming an app deal with them.
Facebook Is the New Twitter (at least, it wants to be) | Digital Trends
Facebook has kept busy with plenty of launches lately, the announcement of Facebook Home chief among them. But it’s only the latest in a long line of new features and tools that Facebook has been churning out lately.
New London-Based Soap Opera Replaces TV Episodes With Twitter – Telegraph
A revolutionary new soap opera is set to challenge the way we consume drama. New “social opera” Seven Sisters, which aims to entertain its audience not with filmed, scripted episodes, but a string of status updates.
Latin Market
Puerto Rico District Court Discusses Judicial Preference For Alternative Dispute Resolution
A recent decision of the United States District for the District of Puerto Rico examines the standard of review of an arbitration award involving Telemundo.
