The Olympic broadcasts have set the bar for sports events and social media commentary, drawing 36 million total comments during the Games, according to Bluefin Labs.
MediaPost Publications Social Media Helped Drive Olympic TV Viewers 08/14/2012. Read more
Just hours into the Olympic Games and Twitter is abuzz with comments on NBC’s Olympic broadcast. While there is no definitive way for us to conclusively measure Twitter sentiment negativity, suffice it to say that there are enough critical comments that NBC has been trending on Twitter all day Saturday and into the evening. Read more
Perhaps no one on the team is more incandescent—and seemingly out of place—than Ryan Seacrest. Why would the network import the host of American Idol, top-40 DJ, and reality-show producer of Kim, Khloe, and Kourtney Kardashian? Read more
