Good Friday Social TV Must-Reads (March 29)

Diogo Morgado of "The Bible" on History Channel

Good Friday to all of you. As we head into this holiday weekend, we are looking forward to great weekend TV with lots of NCAA Basketball — March Madness plays through the Elite Eight teams and will undoubtedly dominate social buzz, as it did on Thursday. Read more

March 29th, 2013 Deals, Research, Social Media, TV News

Beautiful Game: Wednesday’s Social TV Must-Reads (March 27)

Who says the U.S. doesn’t appreciate soccer? Last night, soccer dominated social mentions for both broadcast and cable, knocking NBC’s The Voice down to a third-place showing. We take a look at the numbers.

The ratings success of the NCAA basketball tournament — March Madness — is translating into digital success and not cannibalizing in-person attendance, we learn today. Read more

March 27th, 2013 Advertising, Deals, Research, Social Media, Technology, TV News

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