While the season finale of ‘The Amazing Race’ and ‘The Mentalist’ hardly dented the Social TV charts last night, they did impact the Sunday evening ratings.
CBS held the night sparked by 10.5 million viewers for ’60 Minutes.’
Sports were the focus of the weekend on the first screen and the second screen. Read more
Good Friday to all of you. As we head into this holiday weekend, we are looking forward to great weekend TV with lots of NCAA Basketball — March Madness plays through the Elite Eight teams and will undoubtedly dominate social buzz, as it did on Thursday. Read more
Building the NCAA Final Four Floor (Time Lapse)
March Madness returns to air tonight with the broadcast of Sweet 16 rounds on CBS and TBS and your second-screen device. The tournament, so far, has been both a ratings and social bonanza. Read more
Who says the U.S. doesn’t appreciate soccer? Last night, soccer dominated social mentions for both broadcast and cable, knocking NBC’s The Voice down to a third-place showing. We take a look at the numbers.
The ratings success of the NCAA basketball tournament — March Madness — is translating into digital success and not cannibalizing in-person attendance, we learn today. Read more
Celebrity Apprentice hardly dented the Social TV charts last night, but as we were watching (our guilty pleasure, don’t judge), we realized that Crystal Light was a huge product placement and sponsor of the show, so we checked out Topsy.com analytics for mentions of the show and the product. Read more