Glass walls abound in the four sprawling fours of offices, housed in New York City’s Chelsea Market, the site of a former Nabisco factory in Manhattan. Banks of cubicles with an army of twentysomething video editors and game loggers prepare highlights and information for MLB’s Web properties and apps. Read more
While the ratings for last year’s Series — a thrilling seven-game victory for the St. Louis Cardinals over the Texas Rangers — rose 19% from the previous year, the fact remains that ratings in three of the last four seasons have been the lowest on record, dating all the way back to 1968. Read more
Last night’s event – the second consecutive “Social Media Derby” during which players were able to use social media live from the field during the State Farm Home Run Derby – generated 804,337 total Twitter and public Facebook comments, more than twice the volume (+158%) than last year’s Derby (312,117), based on data from Bluefin Labs. Read more
