Inside The Major League Baseball Tech Startup That Could Change Television
Glass walls abound in the four sprawling fours of offices, housed in New York City’s Chelsea Market, the site of a former Nabisco factory in Manhattan. Banks of cubicles with an army of twentysomething video editors and game loggers prepare highlights and information for MLB’s Web properties and apps. A huge, unnecessary metal dome sitting in the middle of one floor seems to serve as a conference room. Despite the baseball artwork on the walls and the company softball trophies in the reception area, there’s no mistaking it: This isn’t a sports company. This is a tech company.
Started by MLB in 2000 to, among little else, run the official websites of the 30 teams, MLBAM has since grown tentacles extending control over various businesses around the sport, such as the news media and ticketing, raising plenty of eyebrows along the way.
via Inside The Major League Baseball Tech Startup That Could Change Television.