As we start the week with wishes for a happy Passover to those of you who celebrate, our top stories today are Shazam tags a BBC exec to drive its TV efforts, and the executive editor of Social TV Daily is quoted by Amy Kuperinsky in the Newark, N.J.-based Star-Ledger about the changes in TV and music. Read more
The annual NCAA Men’s basketball tournament begins tonight and we have taken a look at some of the Social TV apps that are available for second-screening and interacting with this event, which stretches until April, crowning the national champion. Read more
Media engagement company Shazam has formed a partnership with Ireland’s sole multiplatform advertising network, Adforce.ie, to launch a Shazam TV service, being the primary advertising distributor for the Republic.
Established in 2009, Adforce.ie operates Ireland’s only multiplatform advertising network. Read more
