Today’s Social TV must-reads include curated articles on tonight’s TV highlights, Sunday’s ratings, social media news, including follow-up stories about Nielsen and Twitter’s ratings deal, and how Twitter is changing TV comedy as well as TV programming news, research, advertising, sports and the Latin market. Read more
Despite the one-sided nature of the 2012 World Series, which resulted in three non-competitive games and a San Francisco Giants sweep, a lot of people watched Game 4 on television:
FOX averaged an estimated 19.16 million viewers to go with a 10.9 rating/16 share for Sunday night, with NBC’s 7.9/12 and 13.16 million viewers taking second. Read more
Mike Darling, CEO of Tomorrowish, walks through a demo of Social TV technology at the TVOT12 conference in San Francisco.