Ellen loves #Scandal, just not the breaks…we feel you Gladiator Ellen! @theellenshow#whoisthemole youtube.com/embed/z5XtctDa…
— Adam Shapiro (@adamshapiro) May 7, 2013
Top Ellen-related tweet (77 retweets), from Adam Shapiro
“The Ellen Degeneres Show” on NBC got people talking yesterday with a show that featured Lady Antebellum and Lauren Graham. Read more
It’s been a tumultuous, injury-plagued year, we appreciate all the true Lakers fans that stood w/ us through it all. twitter.com/Lakers/status/…
— Los Angeles Lakers (@Lakers) April 29, 2013
NBA Playoff basketball broadcasts on ABC and TNT were the No. Read more
Who says the U.S. doesn’t appreciate soccer? Last night, soccer dominated social mentions for both broadcast and cable, knocking NBC’s The Voice down to a third-place showing. We take a look at the numbers.
The ratings success of the NCAA basketball tournament — March Madness — is translating into digital success and not cannibalizing in-person attendance, we learn today. Read more
Above, an animated GIF screen-grabbed from the telecast by a fan from the first day of the NCAA basketball tournament Thursday.
The first day of the NCAA basketball tournament captivated the country from noon until late at night, and sparked social buzz. Read more
The annual NCAA Men’s basketball tournament begins tonight and we have taken a look at some of the Social TV apps that are available for second-screening and interacting with this event, which stretches until April, crowning the national champion. Read more
One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.
In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings. Read more
Celebrity Apprentice hardly dented the Social TV charts last night, but as we were watching (our guilty pleasure, don’t judge), we realized that Crystal Light was a huge product placement and sponsor of the show, so we checked out Topsy.com analytics for mentions of the show and the product. Read more
What do you need to know today?
In a surprise development, reports say NM Incite, the joint venture between Nielsen and McKinsey that acquired SocialGuide late last year, is laying off most of its workforce and will focus on social-media analytics. Read more
