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Beautiful Game: Wednesday’s Social TV Must-Reads (March 27)


Who says the U.S. doesn’t appreciate soccer? Last night, soccer dominated social mentions for both broadcast and cable, knocking NBC’s The Voice down to a third-place showing. We take a look at the numbers.

The ratings success of the NCAA basketball tournament — March Madness — is translating into digital success and not cannibalizing in-person attendance, we learn today. Read more

March 27th, 2013 Advertising, Deals, Research, Social Media, Technology, TV News
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Social TV Apps for March Madness


GetGlue

The annual NCAA Men’s basketball tournament begins tonight and we have taken a look at some of the Social TV apps that are available for second-screening and interacting with this event, which stretches until April, crowning the national champion. Read more

March 21st, 2013 Social Media, TV News
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MarchMadness Eve Social TV Must-Reads (March 20)


One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.

In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings. Read more

March 20th, 2013 Research, Social Media, Technology, TV News
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