Beautiful Game: Wednesday’s Social TV Must-Reads (March 27)

Who says the U.S. doesn’t appreciate soccer? Last night, soccer dominated social mentions for both broadcast and cable, knocking NBC’s The Voice down to a third-place showing. We take a look at the numbers.

The ratings success of the NCAA basketball tournament — March Madness — is translating into digital success and not cannibalizing in-person attendance, we learn today.

NBC’s The Voice soared on its premiere night Monday, but, comparatively, fell 22 percent below Idol‘s premiere numbers from January.

Reports say CBS will acquire 50 percent of TV Guide Network for $100 million from Lionsgate and One Equity Partners.

Our pick for top story for the day is from Fierce Online Video, detailing Fox’s strategy for the second screen. It’s definitely worth a read.

Check out these stories and more in our daily midday report on must-reads for the social TV community.

Click the link and tell us what you think. We are on and @socialtvdaily on Twitter.

Top Story

Fox: Second-screen Apps Are ‘Here to Stay’

“Right now, the numbers are really small,” said Sherry Brennan, senior vice president of sales strategy and development for Fox Networks. “They’re like, if you get 4,000 check-ins on GetGlue, or something, that’s a lot. So the numbers are really way too small to really learn anything super meaningful at this point.”

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Social TV Last Night

Spain’s 1-0 win over France in a World Cup qualifying group match on Unimas ignited more than 707,000 comments on Twitter, Facebook, GetGLue and Viggle by more than 262,000 people as the most-mentioned brodacast program on TV last night, according to Trendrr’s daily report.

Coverage of the match on ESPN2 had nearly 721,000 mentions by more than 272,000 people. ESPN’s coverage of the U.S. vs. Mexico match was second for cable with 461,000 mentions and second on broadcast with over 446,000 mentions.

In a great comparison of the power of sports versus other programming, NBC’s second night of powerhouse The Voice was third on broadcast with 429,000 mentions after the show had dominated Monday night’s chatter.

Social TV mentions peaked with more than 120,000 on Twitter at the 10:00-10:14 p.m. period last night, according to SocialGuide. The Voice registered more than 241,000 mentions (9.83 percent) by more than 130,000 people (11.2 percent), SocialGuide said.

Critics’ Picks for TV Tonight

  • USA Today: ‘Whitney,’ ‘The Neighbors,’ ‘Psych’

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  • NYTimes via Seattle Times: Season finale of ‘The Neighbors’

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  • LA Times: ‘The Neighbors’ on ABC

Read the article,0,4525054.story

TV Ratings

Monday Night: ‘The Voice’ Premiere Grows From Fall, ‘Dancing With the Stars’ Takes a Big Hit

For those anxious for American Idol comparisons, the number comes in 22 percent shy of the Fox series’ January premiere. That pulled a 6.0 rating among adults 18-49. As for this week, however, The Voice seems very likely to outdo Idol. After two months back on the air, Idol pulled a 3.6 rating with adults 18-49 and 12.9 million viewers during last week’s Wednesday performance episode.

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Echo unveils Its JavaScript SDK to Help Developers Create Social Apps for TV, Music, News and More

Echo says its SDK (Software Development Kit) will enable anyone to easily create commenting systems, forums, social chatter, badges, and even business-to-business type applications. Echo’s customers include ESPN, World Wrestling Entertainment (WWE), NASDAQ, NBCUniversal and more.

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  • The Undeniable Second Screen That Sparks Brand Engagement – #SESNY

On the second day of SES New York, Twitter’s Vice President of Global Brand Strategy Joel Lunenfeld spoke about the evolving world of Twitter marketing and how the social network influences TV viewing.

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  • Europe: Spot, reports study link betweek TV, Twitter

TV ad marketing center Spot and social TV platform will together publish the monthly Social TV Ratings report, a list of the TV programmes that generate the most tweets.

Read the article–933713


Ratings Dip but ‘American Idol’ Gets the Ads

In its 12th season, American Idol is managing to hit the right notes with sponsors if not always with fickle viewers: It has retained its status as TV’s advertising leader among series and the loyalty of its biggest backers, including Ford and Coca-Cola.

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Netflix to Launch Wachowski-Produced TV Series ‘Sense8′ in Late 2014

Following the successful debut of House of Cards, Netflix today announced another new show, partnering with The Matrix creators the Wachowskis and Babylon 5 creator J. Michael Straczynski to bring Sense8 to the video streaming service in “late 2014.”

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  • With NCAA Hoops TV Ratings Up, Digital Views Also Jump

After CBS/Turner’s NCAA first-week basketball tournament TV coverage drew its best viewership in 23 years, there were also big increases in digital live video viewing. March Madness Live has generated 36.6 million live video streams — double live video streams for the entire tournament last year.

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  • Old Big East has new deal with CBS

The soon-to-be renamed Big East will collect $3 million per year from CBS for the network to televise up to 12 games beginning in 2014, according to industry sources. The seven-year deal in basketball will total $21 million to $22 million, and comes after the announcement of a $126 million contract with ESPN to televise football for the new league. Both deals are for seven years.

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Latin Market

Obama Heads to Spanish TV to Sell Immigration

On President Obama’s list of things to do in the coming days: First, sit for interviews on Spanish-language news stations Telemundo and Univision.

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 Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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