“ComScore, the internet traffic measurement agency, published a white paper today in which it essentially declares war on Nielsen and its panel-based TV audience ratings in favor of a new standard of digital measurement that includes viewers on desktop, laptop, tablet and mobile screens.
Programmers follow TV ratings trends. And this weekend shows why you might see more marquee college football — and perhaps events across the sports spectrum — moving to Saturday nights.
It’s supposed to be TV’s least-watched night. Read more
The New England Patriots [team stats]’ nail-biting 29-26 overtime victory in Sunday’s game against their AFC East rivals the New York Jets [team stats] drew the highest television ratings of the team’s 2012 season, officials said. Read more
While the ratings for last year’s Series — a thrilling seven-game victory for the St. Louis Cardinals over the Texas Rangers — rose 19% from the previous year, the fact remains that ratings in three of the last four seasons have been the lowest on record, dating all the way back to 1968. Read more
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It’s a mixed bag.
The highest new Nielsen viewer-rated show, NBC’s “Revolution,” is down some 8.1% in terms of “involvement” to a 3.6 score for the week of Oct. Read more
Third Obama-Romney debate draws smaller TV audience than first 2 | National Politics and Election News – News for Dallas, Texas – The Dallas Morning News
As forecast, Monday’s third and final presidential debate attracted fewer viewers than did the previous two meetings of the candidates.
An estimated 59.2 million people tuned in for the final faceoff between President Obama and former Massachusetts governor Mitt Romney, the Republican nominee. Read more
USA Today reviews the weekend’s sports and ratings:
The Notre Dame football brand, despite losses in 10 of the team’s last 12 bowl games, can still get off the mat. ND’s overtime win against Stanford drew a 3.9 overnight rating, translating to 3.9% of households in the 56 urban markets measured for overnights — the weekend’s top college football overnight. Read more