ESPN’s Bob Knight, after past criticism, to call Kentucky action
USA Today reviews the weekend’s sports and ratings:
The Notre Dame football brand, despite losses in 10 of the team’s last 12 bowl games, can still get off the mat. ND’s overtime win against Stanford drew a 3.9 overnight rating, translating to 3.9% of households in the 56 urban markets measured for overnights — the weekend’s top college football overnight.
*While TBS’ Yankees’ loss against the Detroit Tigers drew Saturday’s top TV sports overnight — 5.0, which translated into a specially-ordered fast national rating of 4.2 — college football’s drawing power is far greater. Consider that overnights from five football games — ND-Stanford, ESPN’s South Carolina-LSU (3.7), ABC’s West Virginia-Texas Tech (3.1), CBS’ Alabama-Missouri (2.1) and Fox’s USC-Washington (1.8), collectively drew nearly three times the ratings of TBS’ Tigers-Yankees.
*Despite perpetual kvetching of prime-time baseball dragging into the late night, especially in the East Coast time zone, ratings almost always improve the later the action goes. TBS’ Tigers-Yankees rating Saturday after 11 p.m. ET was 21% higher than the earlier game action. Remember, sleeping viewers still count if their sets are on.
via ESPN’s Bob Knight, after past criticism, to call Kentucky action.
