Our top story comes from Pravda, the iconic Russian news organization, which delves into social TV with an explainer.
From Russia, with love, we go to TV tonight, with ‘American Idol” starting its live shows on Fox, while USA’s “White Collar” has its season finale at 10. Read more
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
“ComScore, the internet traffic measurement agency, published a white paper today in which it essentially declares war on Nielsen and its panel-based TV audience ratings in favor of a new standard of digital measurement that includes viewers on desktop, laptop, tablet and mobile screens.