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At right, Sean Casey of Social Guide, speaks on analytics panel at Social TV Summit on Nov. 8
At right, Sean Casey of Social Guide, speaks on analytics panel at Social TV Summit on Nov. 8

Nielsen Acquires Social Guide


The news that Nielsen is acquiring Social Guide flashed through Twitter and the #socialTV community on Monday as the deal was announced with an early-morning press release.

Brooklyn-based Social Guide, launched in 2011, is merging into New York-based NM Incite, the two-year-old Nielsen and McKinsey & Co. Read more

November 13th, 2012 Deals, Featured Posts, Research, Social Media, Technology, TV News
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