The trend continues: Sports dominates cable and Social TV buzz. The must-buzzed show on TV last night was TNT’s NBA Playoff coverage of the Boston Celtics holding off first-round elimination with a 92-86 win at the New York Knicks. Read more
As measured by people talking, the season three premiere of MTV’s teen comedy series, “Awkward” was social TV’s top program on Tuesday night with 110,658 “uniques” participating, according to Trendrr and some 226,414 on Twitter, according to SocialGuide this morning. Read more
March Madness reached a social TV crescendo last night as Louisville captured the NCAA men’s basketball national championship over Michigan, 82-76.
The NCAA multiplatform coverage http://www.ncaa.com/march-madness-live/ reported some 1,680,850 related tweets, peaking at 57,567 per minute toward the end of the game. Read more
Zombies win the night, Sunday, as the season finale of AMC’s “Walking Dead” sparked 1.3 million mentions by over 608,000 uniques, according to Trendrr data released this morning.
The Duke-Louisville NCAA Tournament Basketball tournament game took the top spot for social media mentions for broadcast TV with 560,000 “uniques” contributing 1.09 million mentions of the game on Twitter, Facebook, GetGlue and Viggle, according to Trendrr. Read more
One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.
In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings. Read more
